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Balance, Events, Lifestyle, The Great Jane

Here’s What You Missed At The Great Jane, Ojai Edition

June 15, 2016

We’re still tingling from the magical weekend spent surrounded by an incredible tribe of women; mothers, doers, thinkers and women with heart at The Great Jane. Heymama, Bash Please and Modern Nomad came together to bring together two key areas of a mother’s life that enabled her to pursue her dreams – wellness & entrepreneurship. Aptly called The Great Jane, it was truly an unheralded retreat for aspiring mamas looking to hit pause on their life for a moment, allowing them to connect with themselves and other like-minded women, ultimately inspiring their next chapter both professionally and creatively. 

We all left feeling lighter, stronger freer. It’s hard to put your finger on just one piece of the weekend that sparked a fire in our hearts and allowed us to be real and open, and to connect to one another. We learned so quickly how some really successful women are doing it each their own way. Everyone at The Great Jane, from the speakers to the attendees, to the mentors, and panelist gave something special to the collective spirit and came away with something just as precious. It was the women that made the weekend, every Jane. A little peak into the magic, below….


Mama makers Fat & Moon, Rachel Craven and Juniper + Fir led creative workshops with the gorgeous backdrop of Ojai behind us.
TGJ Day 1 Fat MoonFAT & MOON: DIY Plant Based Beauty Product
TGJ Day 1- blockprintRACHEL CRAVEN: Block Printing Workshop
TGJ Day-Juniper + FirJUNIPER + FIR : Indigo Dying Shibori Workshop
The Great Jane

Natalie Kuhn lead the mamas in mini chill session inspired by The Class, to get everyone to let go and really be present. Mamas mingled while enjoying a lovely dinner and cocktails as the sun set behind the hills.The Great Jane



The Great JaneTo fuel up for a body opening and mind-stimulating rolling session with Carbon38 and Lauren Roxburgh, fitness expert and Goop contributor, mamas enjoyed a healthy and delicious spread from  Renew JuicesSmari YogurtFountain of Youth Water Tori AwakeCoco BakesMoon Juice, and Mylk.

The Great Jane

The Great Jane

The Great JaneMamas nourish their mind, body, and spirit with workshops from our much-loved group of healers, artists, and mind-body practitioners; Shiva Rose, Tamara Iglesias, Jules Blaine Davis, Michelle Kambolis, and Andrea Scher.


The Great JaneCo-founder of Spring, Ara Katz spoke about the stories we tell ourselves that may not be true and how we can reframe these stories to create a new more positive reality. The Second Shift Founders, Jenny Galluzzo and Gina Hadley created their platform to help women stay in the game and work on their own terms.  Sharing their personal stories of entrepreneurship and motherhood they asked guests to identify a realistic bandwidth for work, creative projects, self-care and motherhood.
The Great JaneGuests were shuttled in style from from their hotels to the Thacher House, by Audi, through out the weekend. Mamas sipped delicious wine from David Family Wines all weekend and during an intimate candlelit dinner with our new friends. (Gorgeous florals by Moon Canyon)



The Great Jane Gift Bag We kicked day three off with a refreshing and invigorating yoga class from Jodi Guber Brufsky, the founder of Beyond Yoga.

The Great Jane Gift BagAlli Webb in her super comfy Monrow sweats. Healthy lunch wraps from Kye’s Montana, provided a burt of energy  before Above The Glass spoke on the how and whys of a business plan. Refreshments provided from Fountain of Truth WaterTorii AwakeDavid Family Wines and Solstice Canyon.The Great Jane Gift Bag

The Great Jane Gift BagOur afternoon wrapped up with  The Great Jane Panel, Drybar founder Alli Webb, artist and designer Beatrice Valenzuela, Co-Founder of State Bags, Jacq Tatleman, and Beyond Yoga Co-Founder Jodi Guber Brufsky candidly shared their challenges and successes as mothers and entrepreneurs.

The Great Jane Gift Bag
The Great Jane Gift BagsGift bags from State Bags were stocked with goodies from: ParachuteThrive MarketMunchkinNavitas NaturalsSimone Le BlancIliaGuess, Mini MavenCarbon38Beyond Yoga, Snowe HomeMonica + AndyElemental Bars, LunchBOX SeedlingJosie MaranDrybar , Native ShoesMonrow, TenovertenBeyond YogaSimply Framed, and Snowe Home. Lessons were learned and recorded in sweet notebooks made just for us by Minted.
The Great Jane


To close out the beautiful weekend Ashley Neese leads us in a few breathes at the closing circle.

Thanks for joining us!

You can see more of the The Great Jane on Instagram here and stay tuned to hear where our fall retreat will be located!




#LADYBOSS, Beauty, The Great Jane

#LADYBOSS: Alli Webb Founded Drybar, Wrote A Book, And Has A $70 Million Business

April 22, 2016
Alli Webb

After years of struggling and finally learning to manage her unruly curls, Alli Webb founded Drybar, and man are we thankful! From starting a business that consisted of doing her friends hair at their homes (we want a friend like that!) to building $70 million business, Alli’s #LADYBOSS interview is a must-read, and so is her new book, Drybar: The Guide to Good Hair for All! The book is what Alli calls, “the ultimate handbook,” bursting at the seams with all her tips and tricks as a stylist and life-long curly hair tamer, includes three in-depth sections featuring over 100 style-inspiration photographs and step-by–step tutorials, and is bright, happy, and fun — just like us girls after a bomb blowout!

P.S. Alli will also be participating as a panelist, along side other creative, entrepreneurial mamas, at our uber inspiring and mindful weekend retreat, The Great Jane (get your tickets here!)

1. We are so excited to read your book! Congratulations! How did it come to be?

Woman have always asked me how to make their hair look good when they blow it out themselves. When I ask them questions like, “are you sectioning at all” or “are you using the right brush size or products for your particular hair type,” I usually get a blank stare back. The truth is, most women struggle with doing their own hair (or parts of it). Which is one of the reasons I believe Drybar has resonated with so many women.  I’d love for everyone to go to Drybar 2-3 times a week and let us tame their locks, but that’s not always realistic. So when I was approached about writing this book, it felt like the perfect way to share the thousands of tips, tricks, and hair secrets that I have accumulated over the course of my career, as a stylist, and a naturally curly haired girl.

Alli Webb holding book

2. Tell us your startup story. Did you raise money? How did you get off the ground? Did you have a hard time convincing the men in your life that women would spend money on blowouts?

I have always struggled with my naturally frizzy and curly hair and I have been on the hunt for bouncy straight locks pretty much my whole life. After exploring several career paths, becoming a professional hair stylist, and then a stay at home mom, I decided to start a mobile blow dry business, Straight at Home, where I would go to all my mommy friends’ homes and blowout their hair while their babies were napping. That little side business quickly took off and it dawned on me that I was not alone in my journey for gorgeous hair. Not only was I not alone, but there was actually a big hole in the market for a place to get a great blowout in a fun, beautiful environment at an affordable price. I realized I needed to do this. So I went to my big brother and business partner, Michael Landau, to help make Drybar a reality. He put the money down to open our first Drybar location, but that definitely took some convincing! Michael (who’s bald!) worried that people wouldn’t really understand our concept of a blowouts-only salon, but he took a chance on me. My other business partner, Cameron (also bald) got it right away — he knew all too well the difference between my naturally crazy curls and the magic of a great blowout, and how happy it made me!  ‎

3. What is your philosophy as a businesswoman and as a boss?

Don’t be afraid to speak up and voice your opinions and thoughts. I think it took me some time to grow into my role and find the confidence to say what I was thinking. However, I spent a lot of years listening and learning, which is really important as well.

4. You had a career in PR before becoming a full-time hair stylist and starting a salon at your home.  What lead you to the realization that women needed a haven where they could go for just a blow dry?

When operating my mobile blow dry business, I was seeing such high demand that I could barely keep up. I asked my clients why they didn’t go to salons for their blowouts, and their answers were all the same. Their only options were to either pay way too much money for a blowout at an overpriced salon or go to an inexpensive salon and end up with a subpar blowout. So I began thinking about opening my own shop where women could get a blowout in a fun, beautiful environment, at an affordable price. That’s where the idea of Drybar was born.

5. What do you think has made Drybar so successful even as new competitors enter the market every day? What’s your recipe for success? 

I think it’s a combination of a lot of things. We put a great deal of emphasis on extraordinary customer service, training, and growing our people. We also take our 10 Core Values very seriously; one of them, “We Are Family” is another differentiator for us. When you work at Drybar, you’re part of our family and it’s nice to work somewhere that you feel taken care of.

Alli Webb at DryBar

6. We love how you really stuck to the bar concept within Drybar—the locations have bartenders and the hairstyles are named after cocktails. Where did this concept come from?

When we were first developing the idea, we went to our incredibly talented designer/architect Josh Heitler and we described, at length, our vision, which was based on so many years working at various salons and, more recently, what I witnessed visiting clients at home. ‎ First and foremost, for reasons that could (and may some day!) fill an entire book, I didn’t want Drybar to look anything like a traditional salon. ‎I also didn’t want women to be staring at themselves in a mirror while getting a blowout. ‎We wanted our clients and stylists to be able to easily interact, like you would, with your friends, at your favorite bar. I proposed the idea of it looking like an actual bar and Josh and his team took all of this in and came back to us with a bunch of different prototypes and concepts, and we all immediately gravitated to the “bar” concept and ran with it!

7. Before you started Drybar, you were a stay at home mom who started taking salon clients at home “to get out of the house.” How did that transition into a $70M business?

I was actually going to their homes :). The transition to a big business was honestly, at first, way more out of necessity than opportunity. We had this crazy busy one location in Brentwood. I remember calling Michael after about three months and saying, “can you please go find us more locations asap!” He did, and we quickly opened in Studio City, West Hollywood, and The Palisades. Fortunately, we saw the same demand and success in each new location. Michael initially thought it was “an L.A. thing,” but once we opened in Dallas, TX and Scottsdale, AZ and saw the same results, we knew we were on to something big and began to get serious about hiring a team and raising real money.

8. What 3 things would you tell a mama with a dream who wants to build her own business?

Find the right partners, especially those who are good at what you’re not. ‎In my case, it was my brother who had the business acumen and experience I lacked at the time. And for him, I brought the skills and knowledge about hair and how to operate a salon. Also, have a great support system at home so you have the time and mental energy to devote to your business.

9. What has been the biggest challenge you’ve faced in growing and scaling Drybar and how have you worked through that?

The toughest part of growing into a big company is learning to let go of things and allowing the really smart people we have hired, take the reins a bit. You just can’t be involved in and/or make every single decision. ‎ It’s still a constant struggle for me, but it’s all about ongoing communication with my team.

10. Any thoughts to expand your services?

Nope! We feel really passionate about focusing on one thing, and being the best at it! It takes a ton of time, energy, money and effort to properly execute.

11. Blowouts used to be just for special occasions. Taking time and doing something to make ourselves look and feel good can be a game changer for a mom in her self-confidence. That little bit of self-confidence could be the thing that seals the deal for her and helps her take things to the next level. Do you feel like beauty can be a powerful tool on our search for success? How do you think Drybar has changed up the game for busy women?

Our philosophy at Drybar has always been that it’s not just blowouts we’re selling, it’s confidence and happiness. I have always felt more confident and powerful when my hair looks great! I want women everywhere to be able to have that feeling every day, not just on special occasions. I know for sure that Drybar has been changing, and continues to change that behavior. We see it over and over (and over) again in every new city we come to. At first, ladies predominately come in for a special occasion or event; but then they quickly realize that coming to Drybar is fun, relaxing, affordable, and they look and feel great after, and think, “why shouldn’t I do this on a random Tuesday?!”

12. Can you tell us about your 10 core values?

As we expanded from just a handful of us to several hundred team members (can’t believe we’re over 3,000 now!) we wanted to establish a set of values to help keep us focused on the things that are really important to us, as well as to help us bring in new folks that would gel with our culture. We spent soooo much time discussing and debating internally to come up with just 10 ideals, which we now call the Drybar Heart & Soul. We still spend a lot of time talking about them and making sure we live by them. In fact, my sister-in-law, Sarah, who is our Director of Team Member Experience, recently launched an awesome program whereby people can callout a fellow team member who’s living our values by sending them a Heart & Soul card. The recipients are so touched when they receive one and if you visit any one of our shop’s back rooms you would see tons of them posted on the wall; it makes me very, very happy and proud.

13. What does it take to be a stylist at Drybar? What are you looking for?

Above all we are looking for really happy and friendly people. Of course, you have to be a licensed cosmetologist. But we know we can teach somebody how to do an excellent blowout– we’ve got that down pat! What can’t be taught, however, is how to be a nice and thoughtful human, and that’s what’s most important to us. As we say in our values, life is too short to be someplace lame.

Business, Startup Tips, The Great Jane

5 Pitfalls to Avoid When Starting Your Business

April 13, 2016
girl typing on a computer with a cat

Jenny Galluzzo, a former journalist and serial entrepreneur, co-founded The Second Shift to provide meaningful work for highly skilled women who want the flexibility of a freelance life, and to help create gender diversity in the work place. We’re honored to have Jenny and her co-founder, Gina Hadley, speaking at The Great Jane, the weekend retreat for aspiring mamas looking to connect with like-minded women and inspire their next chapter, both professionally and creatively. You can get a taste of what we have in store with Jenny’s article below, but there will be so much more offered during the weekend retreat. To join us for this mind-blowingly inspiring and relaxing weekend please book your tickets here as space is limited.


I have lived through the start of three different companies; one failed, one was a hit, and one I am currently hard at work building. Below are some of the lessons I have learned along the way and things to keep in mind if you are thinking of changing your career path, starting a passion project business, or freelancing.

Be realistic.

Much like childbirth, starting a business is far more glamorous and exciting, in retrospect. When you are first starting out, there is the thrill of seeing your idea get off the ground, but then the reality of the actual work sets in. Here’s the thing about starting your own business– it is really hard. It takes a lot of work, time, and often money to succeed, and while you put all of this into the business immediately, the business doesn’t tend to pay you back very quickly. That’s the unvarnished truth; however, the flipside is the joy, fulfillment, and continued ambition that comes from seeing the business you birthed grow and thrive.

Before starting any endeavor, make sure you know the numbers.

Sit down and do the math and figure out how much it will cost to get up and running. You shouldn’t count on getting funded, so make sure that you can afford to keep the business afloat until you are making money. Some of the best advice we got when we started The Second Shift was to think about money as if it was before venture capital funds and angel investors existed. We are very conservative about what we spend our funds on because most of it came from our own bank accounts and from people willing to trust us with their hard-earned money.

Be honest.

Before you decide to leave a lucrative career to freelance or start your dream catering company, think through a few very important things:

How much money do you really need to be making and how quickly do you think you can earn that?

It takes a while to get a freelance/consulting career off the ground. If you depend on your income to live, you should start networking and taking projects before you quit your day job.

How much time is this going to take from your life and are you willing to give that time up?

 If you left your full time job to spend time with your children, or care for an ailing parent, how much are you willing to cut into that time to pursue your new business? Think it through and plan a job or a business around that.

Be prepared.

Make a game plan!

Create a list of things that you need to know or set up ahead of time. Are you better off creating a personal LLC or being paid as an individual (check out our blog on The Second Shift for lots of tax and legal help for independent contractors)? What time of day are you needed the most and do you have help and childcare to open up your free time? Do you have a separate office with a printer, scanner, and a strong WiFi connection, or do you need to find flexible workspace? Take it from me– there is nothing worse than being in a business meeting and realizing your child was never picked up from school. The more organized and prepped you are, the more you can relax and dive into work mode.

Stay positive!

Err on the side of realism.

While not trying to sounds like a downer, you may find out, when you do a deep financial analysis of the company you want to start, that the idea is not a business that will ever make money, or you can’t afford to quit your current job.

Don’t be bummed. You can use that knowledge to work around it!

Instead of starting off with a whole big vision, break it down to a feasible nugget, start that, and grow from there. Try finding a partner to share the cost and work load with. Work together at night and on weekends to get things going while you keep earning money at your full-time job.

Don’t quit.

The best advice I can give is don’t quit.

Even if you take on work here and there, it is harder and harder to get back to work the longer you have taken off. Tread water! And if you believe in yourself and your ideas don’t let anything I say, or anyone else says, stop you! Along the way you will have a lot of moments of self-doubt, but if you love what you do and it gives you joy, then you know you are on the right path.