My father is a photographer so I’ve been interested in magazines, photo and journalism since I was a kid. I still remember when he came home from his travels with Vogue and Vanity Fair, but at that point I was more interested in writing than fashion. I started to write for local newspapers at an early age and got my articles printed in both magazines and newspapers when I was 15 years old. After a few years – as the Editor of a pop magazine, I started to work with fashion. I styled fashion spreads, I started up my own blog and co-founded and became the Editor-In-Chief for a fashion magazine in Norway. I think it’s important to focus on your strengths and go your own way. Work hard, don’t give up and don’t lose yourself.
I think the only way to go is to look forward and try to be original, find your niche and be genuine. The industry does not need 100 copycats.
I feel very blessed and I feel I am a better version of myself after I became a mother. There are a lot of possibilities for women these days, especially now that everything is digital and you can work from wherever you are. I don’t think motherhood has changed my personality, but it inspires me to be a better person every day, and as a business woman I am more focused, and better at prioritizing. I have learned to say no to things that are not important and to people who steal your energy. Business is important, but family first! I love my son and know how important it is to be there for him. This fall my son started school so I try to fly home early so I can be there to pick him up from school.
I struggle with the same feelings, especially during the most hectic periods where I’m abroad a lot. But everyone has to work, so I try to be efficient and take a late flight home instead of spending the night in a hotel when I travel. I’ve grown up with parents who where in the business and they were good at including me in their schedule and bring me to work, which was very exciting and fun as a young girl. My mother and father are my icons and I’ve been inspired by them all my life. For me its important to be focused when I’m at home. When it comes to fashion week it’s extra hard to handle, because its so many days traveling. Being far away in different time zones is hard- but we try not to focus on that. My better half is my rock and handles the day-to-day things when I travel, with some much appreciated help from both our parents. We are so lucky to have them close to us and in the neighborhood. I think any family with small children can relate to how important the grandparents are.
I’ve grown up with parents who where in the business and they were good at including me in their schedule and bringing me to work, which was very exciting and fun as a young girl. My mother and father are my icons and I’ve been inspired by them all my life.
Honestly I have problems finding balance when I travel – and I don’t sleep much when I’m away -but water, vegetables, a good swim and to-do lists helps a lot.
In Norway people are more aware of posting pictures with their kids. I do have an inspiration account hippiehippiekids – but I don’t post personal pictures there.
I don’t want to use my child to gain likes or followers. My followers are interested in fashion, what I wear and are not so interested in my private life I guess.
Stick to what you are good at – be true to yourself and trust in what you do!
I’m true to my style, who I am, so I haven’t changed my style after I became a Mother. When my son was younger he comment on my ripped jeans – it took him a long time to understand ripped jeans until he saw a picture of Kurt Cobain. He is very interested in music.
I have a few key items I wear all the time – one is a black jumpsuit from H&M – super easy to wear with flats in the morning taking my son to school and then you can style it with pumps for your meeting. A pair of flared jeans, a turtleneck and high heels is also a good one. Leave the make-up natural and clean. Scandinavian effortless! Black is always a good idea.
For sure! Clothes can change my mood easily, that day the feather coat was like an injection of energy! And of course, big furry coats are always fun!
I like the mix – I was more quirky when I was In my 20s – but I still like to surprise from time to time.
My silk scarf collaboration with Holzweiler Agency was my first big thing in the fashion industry.
I was very proud when I was asked to write my first book – and so happy when my third book, a travel guide to London, was a success. I have also received the award for Best Magazine of the Year Norway when I was Editor In chief. It was also very humbling to win blogger and Instagram of the year in 2014. Now I’m proud to run my own company.
A good foundation and a face-mist who rejuvenate my skin.
I love Fall and my favorite this season is bell sleeves. Chunky knits in black and tones of brown, turtlenecks, flared jeans and furry coats (as seen at Louis Vuitton). The 70s trend is still hot, but for fall the silhouette is more sharp. The uniform jacket is back, and a pair of knee high boots to style over a pair of slim jeans or with a framed suede skirt.
Long bell sleeves spotted on the runway at Derek Lam and the black and white combinations from DKNY and Diesel Black Gold.
That’s hard to say, but this seasons Alexander Wang in NYC was insane! The show, the vibe and the afterparty – it was amazing! My first streetstyle moment was in London where I ended up on the front of thecoveteur.com, vogue.com and wmagazine.com without knowing any Photographers, that was a humbling moment.
My first streetstyle moment was in London where I ended up on the front of thecoveteur.com, vogue.com and wmagazine.com without knowing any Photographers, that was a humbling moment.