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Who we are + what we do

Part cool club, part think tank, heymama is the premier source of community, inspiration, career intel and support for modern working mothers who hustle to make things happen.

See, we’re not searching for work-life balance; we’re creating it. When the old rules don’t fit our vision, we break ’em and build anew. That’s what heymama is all about—uplifting entrepreneurial mothers as they change and elevate the game.

Heymama’s unique membership circle includes more than 700 CEOs, founders, creatives, artists and other kick-ass leaders in industries from wellness and tech to fashion and finance. If you’re a mama who is passionate about pursuing your dreams and thrives on connecting with like-minded women, we’d love for you to join our crew.

Here on our multimedia editorial hub, we serve up daily doses of insight and inspo, presenting exclusive interviews with women entrepreneurs, along with candid startup advice, no-holds-barred motherhood wisdom, the 411 on lifestyle trends, and so much more—all drawn directly from our powerful mama tribe.

Oh, and have you heard? We produce events, too. Our women’s business conferences, networking mixers and community meet-ups are attended by thousands of powerhouse moms in major cities across the country.

Indeed, Heymama has achieved some pretty amazing things since its founding in 2015. Like our incredible community, we’re just getting started.

Say hey to the team

Katya Libin

Katya Libin

Katya’s career began in 2007 with a niche in sales for tech startups in the media measurement space. After six very successful years at Critical Mention, she became number one in the sales division, bringing in approximately half the company’s revenue and closing three of its largest deals. Later, Katya went on to become the Global Director of Sponsorship Sales at Social Media Week where she not only built custom partnership programs but also programmed 5,000-person events. Katya's passion, however, has always been in connecting and learning about people and in supporting mothers with a mission. In 2014, she launched Heymama with best friend, Amri Kibbler. As Co-Founder & CEO, Katya is building the community from the ground up at heymama, focusing on vetting and developing meaningful partnerships with brands and members to find each other in a very cluttered space. She hopes this leads to connection and inspiration for mothers everywhere. When she’s not working, she’s rock climbing with her daughter, Liliana, or binge-watching Game of Thrones.

Amri Kibbler

Amri Kibbler

Amri Kibbler is the mama to two sweet girls, Mari and River, that inspire her everyday. Married to her love, Jason Kibbler they live together in Williamsburg, Brooklyn. She spent a decade as an editor and stylist creating engaging content for major media publications at Hearst and Conde Nast. Working with publications like Cosmopolitan, Self and Glamour she is well versed in the language of the millennial woman having grown with this woman as she graduated from college, started and scaled her career, and now as a mother. Amri is passionate about storytelling both visually and through interviews, years as an editor honed her keen eye for curating brands, products and people that inspire. She brings this experience to her role as Editor in Chief of heymama.co interviewing exceptional women and creating compelling visual imagery to tell both the stories of accomplished women and the brands that speak to them.

Larisa Courtien

Client Services Director

Larisa is the proud mama to her creative firecracker daughter, Ivy, and married to her love and college sweetheart, Mike. This California girl has been in NYC for 10 years and is a proud HEYMAMA community member. As a “Jill of All Trades,” Larisa has been a marketing director, pilates instructor, choreographer, fitness studio manager, freelance writer, blogger, and business owner herself. She excels at being the right-hand woman to creative entrepreneurs who are changing the world. Her experience as an online business manager and virtual business consultant gives her an eye for all operational and system-based organization that she is proud to bring to the HEYMAMA team Through her work at HEYMAMA she is thrilled to connect conscious brands with amazing business mamas who are making an impact, building intentional businesses, and raising amazing children.

Kelly Zafjen

Head of Community

I am a wifey to an amazing husband named Julian and mama to 5.5 year old twins, George, and (my heart warrior) Lily. Having been in the fashion world for over 18 years and inspired by my little ones, I am the owner & designer of a beautiful little girls romper line called little minis. I am also the co-founder of the Alliance of Moms. A membership based auxiliary group that supports the work of the Alliance for Children’s Rights. The Alliance of Moms creates educational programs to empower young moms and dads in the foster care system in Los Angeles. I am also your head of community here at heymama!

Carrie Murray

Membership Coordinator

Carrie grew up in the Midwest and moved to New York in 2013 to attend school at the Fashion Institute of Technology. She graduated with her Associates Degree in Fashion Merchandising in 2015. After working in retail and e-commerce, she discovered her long time hobby of making YouTube videos and building an audience across all channels had become her real passion. She continued on to create a weekly podcast with her friend and roommate titled, We're The Ladies, which currently has a 5 star rating on iTunes. Recently, her love for social media and customer service has led her to the HEYMAMA family, and she couldn't be more excited for this journey to begin.

Local Community Managers

Nancy Deane


Nancy is a former marketing and lifestyle maven now on her biggest project yet: raising twins in Manhattan. This Canadian via California girl is the Senior Editor at heymama.co and freelances for various lifestyle blogs covering beauty, fashion, travel and design (for adults and kids alike).

Megan Murphy Bratich


Megan is the Co-founder of Get The People, a purpose-driven agency specializing in designing and building beautiful, performance based websites for social and eco conscious brands.

Erin Luke


Erin is a Denver native and happy new-ish mom. Her passions include community, culture, art, & playing in the mountains.

Megan Shoflick


I am a mother of 4 healthy, happy, fun, great kids - the last 2 are identical twin girls. I got more than I bargained for! I have an amazing husband and we have been married to for 19 years. My older sister and I work together and have had our event planning company, Planit for over 20 years now.

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