As supporters of women led business, you’ve most likely heard the now famous story of Raegan Moya-Jones and her incredible start-up journey with aden + anais. An Australian transplant and pregnant with her first child, Anais, Raegan couldn’t find the muslin baby swaddles that she had grown up with so she decided to create her own – and the rest, as they say, is history. Now, aden + anais has an annual revenue of over $100MM and the company has launched their biggest product extension yet – disposable diapers and wipes and heymama has the exclusive. We’re pretty smitten with this new line and here are 5 reasons why we think these new diapers are destined to become mama’s favorite new diaper brand on the market.
“I’m really proud to be able to provide a super soft, high performance option, and I can’t wait to hear what moms and dads think of the newest addition to our family.”
Raegan Moya-Jones shares, “I’ve been wanting to offer aden + anais moms disposable diapers and wipes for a long time now, but I wanted to make sure that I was giving them a soft yet durable product that would hold up. I’m really proud to be able to provide a super soft, high performance option, and I can’t wait to hear what moms and dads think of the newest addition to our family.”
Notorious for selling out and not being able to keep up with their huge demand, we’re pretty sure that these diapers will be the hottest accessory for your little ones this Spring. Katya Libin, heymama co-founder shares, “aden + anais has long been on my short list of dream brands to collaborate with and we couldn’t be happier to support this exclusive launch with our heymama community. Raegan embodies the ideal heymama woman in that she is driven to succeed, supportive of fellow women entrepreneurs and up for any adventure thrown her way.” Jumping into the diaper market after years in textiles is certainly a new challenge but given aden + anais’ track record for dominating each category it enters, we’re certain they’ll be a leader by the time the Fall season is on the horizon.
Follow along on our Instagram stories to come to our launch party in New York City and see exclusive behind-the-scenes footage of the release at our Secret Garden Party and get the full details from Raegan Moya-Jones herself as we engage in a fireside chat.
For a complete list of retailers or for more information on aden + anais, please visit www.adenandanais.com.
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