When we first envisioned an event called, All About That Mama that would bring together our LA community for a chance to indulge and connect, never in our wildest dreams could we have imagined how incredible the event would turn out to be. From the stunning rooftop at The Jeremy West Hollywood to demos of the newly launched Joy Photo Album and photo ops with Amy Tan, the roof was transformed into a gorgeous oasis by our very own LA member, Pamelyn Rocco of Bashery & Co and One Nine Design. There wasn’t a detail left untouched and it was pretty darned perfect if we do say so ourselves.

all about that mama sara haupp and hailey duff

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all about that mama a great day for women empowerment

The bulk of our event was spent learning from women who have pivoted their careers post-baby into something that ignites their passions and gives them purpose. We sat down with actress and Maed.co founder Denise Vasi, Wall Street powerhouse-turned founder of Olive & June Sarah Gibson Tuttle, actress, author and co-founder of Little Moon Society Haylie Duff, and lip queen Sara Happ herself, in an interactive and informative discussion on what works (what doesn’t!), how they manage the juggle between work and motherhood and what their true feelings were about social media and the role it plays in our lives. We could have continued the discussion all afternoon but alas, there were other indulgences in store.


women supporting women at the all about that mama event in LA

a community of women supporting one another at all about that mama

women growing and learning at all about that mama in la

Guests were invited to an intimate chat with celebrity nutritionist and wellness expert Kelly LeVeque, who broke down the details of how to optimize our day by what we do to fuel our bodies. We now have clear, actionable advice that we are already incorporating into our routines.


health and wellness workshop at the all about that mama event

all about that mama pampering with dry bar

all about that mama manicures with olive & june

all about that mama joy photo album

all about that mama marc fisher shoes

all about that mama event in LA enjoying little spoon

With our minds buzzing with inspiration and advice, we turned our focus to self-care and indulged in Sundaes from Little Spoonbraid bar and blow-outs by Drybar, mini-manis by Olive & June, make-up and lashes by Blushington, lip service by Sara Happ, and much appreciated shoulder massages by Ranavat Botanics. It was every mamas dream team.

all about that mama in LA goodie bags

all about that mama notebooks for guests

And it wouldn’t be a heymama event without the most amazing parting gifts. Thank you to Erin Condren for our gorgeous planners to get 2018 off on the right foot, Marc FisherGrey and RayPrimally PureMignonneBlushingtonVPL, and Ranavat BotanicsAnd we’d like to extend an extra big hug to Chevrolet for getting the heymama team around LA in style in our 2018 Equinox – we almost didn’t mind the infamous LA traffic. Almost.


We can’t wait to bring this event to New York and Miami in the New Year. Cheers to all of you for making heymama the best mama community around.

Special thanks to our sponsors Marc FisherChevroletMignonne Gavigan and Joy AlbumPhotos by Emma Feil.

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all about that mama event in LA with heymama
all about that mama event in LA
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