We’ve long admired Rochelle Johnson, creator of Beauticurve for her impeccable style and ability to champion plus-sized women everywhere. Moving from her hometown of Los Angeles to Little Rock, AR 6 years ago to follow the man of her dreams, Rochelle is now the proud mama of their first son, Creed and growing her blog and Instagram communities daily. We love Rochelle’s view on fashion, and proclamation that she’s just “a girl who isn’t afraid to wear what she loves and to break a few rules.” Atta girl. We thought there was no one better suited to share a few tips on looking pulled together as a new mama so she’s given us her go-to looks and where to find them. Read on…

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Rochelle, you have amazing style and it hasn’t wavered since you’ve become a mom. What are three easy ways that new mama’s can look and feel their best?

  • Simplify Your Wardrobe

Don’t worry about trying to be the most trendy mom out there. Keep a few staple pieces on hand and alternate those pieces. I live for a great pair of jeggings and I recommend finding one where the waistband is not too tight. I wore my side panel maternity jeans postpartum and boy, was that a gift to myself. A pair of white tennis shoes goes with just about everything and are perfect for running errands. I also found myself reaching for a shirt dress. It was so easy for me to throw a moto or denim jacket over. Give yourself just enough variety with no anxiety.

  1. Wear Red Lipstick

Red lipstick changes everything. Well, maybe not everything but it certainly changes the way you feel. Wearing lipstick doesn’t have to accompany a full face, in fact, some days, I could hardly find time to brush my teeth let alone paint my face, but I found that you can wear lipstick and a small amount of makeup and look completely pulled together. If you have a little more time, I do a minimal look with beauty balm or cc cream, cat eyes, mascara, and lipstick. It’s super easy and you’ll feel the hot mom vibes coming back and you’ll be ready for all those unannounced visitors.

  1. Take Care of Yourself

Take pride in yourself and what you have accomplished, after all, you’re a mama! That’s something to be celebrated. Although the first couple of weeks (and months!) can be rocky, you’re conquering this thing. Don’t beat yourself up over little things… or big things either. Someone once told me that all a baby needs is food and love. Just don’t forget to love yourself. Treat yourself to a massage or just a lunch alone or with friends. The more relaxed you are the better you’ll look and feel. Just because you’re a mom doesn’t mean you have to look weathered or homely… unless that’s your thing.

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How would you describe your personal style?

My style is classic/feminine with an edge. I love to mix patterns and at least one day a week you can catch me in stripes.


What’s been your biggest style challenge as a new mom?

It’s so easy to fall into a style rut as a new mom. Your focus changes a lot and you can put yourself and your style last at times. I have to make myself stop wearing the same things and order new stuff for me every time I get stuff for Creed.


Do you have any “go to” items that you can’t image living without right now?

I can not live without my moto jacket. Somehow that thing makes everything right in the word. It’s like a cool mom cloak or cape.


What is on your dream shopping list this season?

Gucci everything! Ha ha! Everything they have right now is gorgeous. I am coveting new hardwood floors (does that count?!) and I’ve been wanting a new designer bag and shoes but I’m ok with an ASOS spree.


What has been your biggest surprise about motherhood?

I didn’t realize that once you become a mother you become a part of a large supportive community – it’s cool! I’ve never been the girl who wanted to get married and have kids and I wasn’t even trying with my sweet baby, Creed, but it’s been the best surprise ever!


Would you rather go without make-up for a week or have to wear the same thing every day for a week?

I would rather wear the same thing every day for a week! Sometimes I do that anyways, haha.


Do have an absolute favorite resource for finding figure flattering looks?

I’m killer at online shopping, ASOS and Eloquii are my faves, but I actually pull a lot of inspiration from social media. I love seeing how others style themselves!


Is there anyone who has greatly inspired you and helped you to get to where you are?

My husband is the biggest supporter I could ask for. He literally initiated my online presence when he started to post my ootd to my IG account on his own. He knew that I had something to offer the world and it’s absolutely been a partnership since then and throughout this journey.


3 pearls of wisdom


Trust your instincts. You know what your baby needs or doesn't need.


When you make a mistake don't beat yourself up over it. Babies are resilient.


Don't live in fear of what others might/will say about the way you mother. You’re the perfect mother for your baby.

xx Rochelle Johnson
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