hit enter to search

Not a member? Learn more about our community.

Apply Now!

We probably all remember our first bra. We all came to this place in completely different and unique ways, some mortifying, some no big deal, but now that we are the ones on the other side and introducing this new stage to our own daughters, we want to cherish every moment.

Beloved intimates and sleepwear brand Cosabella is expanding into the tween generation with the launch of, Bella by Cosabella. Keeping in line with the company’s core values, the pieces are ethically manufactured in Italy and made by the same family owned and operated business that started it all. Now, with the second generation taking the reins of the company, Silvia and Guido Campello have followed in their mother Valeria’s footsteps. Their new collections, (the first two named after Guido’s two daughters, Ana and Avi) will further bond mamas with their girls during such an important time in their lives.

We had the pleasure of bringing four women together with their girls to introduce them to the Bella by Cosabella line and spend the day reflecting on what the mother-daughter relationship means to each of them. We learned that each relationship is completely unique and the undeniable bond between mothers and their daughters is one to be celebrated. Read on…

Bella by Cosabella

Charlotte Crawford Founder/President Indoor Ski USA and her daughter, Mia

What was it like for you to talk to your daughter about the changes going on in her development?

I’ve always shared more than [my girls] wanted to know, so for me it was no big deal. [Mia] didn’t really want to know of any changes though but her two little sisters were more interested. I’ve found that it’s easier to talk about this subject through them, because they make the conversation lighter.

 

How do you foster open and honest dialogue between you and your daughter?

Most of that happens at bedtime, when the room is dark and quiet, and we talk about the day. Often subjects in books we read, trigger the girls to talk about their own experiences and struggles, so sometimes I don’t get to do a lot of reading, but we talk instead, without me having to pull it out of them.

 

Biggest life lesson learned from you own mama that you have passed along to your daughter?

To not waste time on what other people think about you, it makes life a lot easier.

 

In what ways are you and your daughter alike?

We both like to observe a new situation, rather than jump in and engage. Lately, I’ve noticed her sarcastic humor coming out more, which not everyone loves, but I do.

Bella by Cosabella

Jasmine Barr Lawyer and mama to Cameron (and Olivia and Paige, not shown)

 

When did you first talk to your daughter about the changes going on in her development?

I have always been very open about her body.  I figure, if I am open and honest, she will learn there is nothing about which to be embarrassed or shy.

 

How do you empower your daughter to deal with those challenges?

I am protecting her from it for as long as possible. I am very strict about ipad use and media. I have signed the Wait Until 8th Pledge, which means that we have agreed that she will not get a smart phone until 8th grade.

 

How do you foster open and honest dialogue between you and your daughter?

I talk about myself at her age. I talk about the good, the bad and the ugly.  I tell them about my crushes and my most embarrassing moments so that they learn they can talk to me about anything in return.

 

Biggest life lesson learned from you own mama that you have passed along to your daughter?

Family is everything.

Bella by Cosabella

Monica Botkier, Founder Botkier New York and her daughters, Sloan and Olive

When did you first talk to your daughter about the changes going on in her development?

I’ve always been a big believer that knowledge is power and as soon as my older daughter turned 9 we began to talk about all the changes she would be facing. I think it brought us closer and I was proud to create the open line of communication.

 

What do you think girls are facing today that your generation didn’t have to deal with?

Girls today are growing up in a very empowered generation among their peers and those that came before them to embrace their individuality, femininity and feminism in whatever way feels good to them. That’s a positive! The challenge must be growing up on social media which adds pressure and an audience to everything they do. I can’t imagine being a teenager and leaving evidence of everything I said or did!

 

How do you empower your daughter to deal with those challenges?

I encourage her to always be true to herself, it’s her life and her choices. Her journey and her magic!

 

Why was it important for you to choose Bella by Cosabella as the first experience for your daughter?

I wore Cosabella since I was a young woman, its a brand that’s luxury and high quality so introducing it felt like a personal baton being passed.

Bella by Cosabella

Monika Anush Founder & CEO lezazzu.shop and her daughter Anushka

How do you empower your daughter to deal with the challenges of growing up?

I think we need to teach by example. I believe I am a strong minded, confident woman. I eat healthy, exercise and take care of myself-in addition to my family. I gifted my daughter with her own tube of sunscreen and taught her that make up can come much later-and that if she uses sunscreen regularly she won’t need makeup!

Also, no one can ever accuse me of being timid or shy away from negative behavior. So I encourage that in my daughter as well.

 

What did this moment feel like to you as a mom?

Fabulous! It’s lovely to see my daughter want to be like me! Though I am very frank with her about the fact that I have my flaws and have had to work on myself and I continue to strive to be a better human being.

 

Why was it important for you to choose Bella by Cosabella as the first experience for your daughter?

I have been a Cosabella customer for years. The quality of their products, the designs and the comfort they offer made it my absolute first choice when shopping for my daughter’s first bra. It was a no brainer.

 

Biggest life lesson learned from you own mama that you have passed along to your daughter?

Speak up! Don’t let anything back you down.

Bella by Cosabella

Bella by Cosabella launches today and is made with double lined non-sheer fabric to preserve the element of modesty that us mamas will appreciate. Girls aged 8 to 14 now will have a trusted brand to go to for their first bra, training bra and delicates and can be purchased individually or in a bestie gift set that includes a training bra, matching bottom and wristlet, perfect for a special occasion or opportunity to connect with your girls. To see more, check out our behind the scenes video. 

For more information, visit Bella by Cosabella. Photos by Stevi Sesin

  • Share

leave a comment

Your email address will not be published. Required fields are marked *