Let’s imagine for a moment that the end-of-year frazzle dazzle was an enjoyable experience for all—particularly moms, generally left holding the (Santa) bag for all things gift-related. Could it be? The last-minute rush, if reframed, actually offers an opportunity for even the most high strung among us to get some alone time and possibly a few gifts of our own? After all, we definitely deserve it.

Los Angeles, California’s shopping and dining destination, Beverly Center, located at the crossroads of Beverly Hills and West Hollywood, has seemingly figured out a few hacks to turn a buyer’s problem into a shopping solution. According to the popular shopping center’s Senior Marketing Specialist, Gabby Batto: “You would be surprised to learn how many people leave their shopping until the very last minute. Even with pandemic restrictions shifting our norms around in-person activities, there is nothing like picking out that perfect gift in a physical environment to really get the holiday spirit flowing. And oftentimes, particularly for working parents, they don’t have time until a few days before Christmas.”

Given this reality—whether you are shopping for him, her, they, or YOU—here is a suggested itinerary for making that final gift buying experience your own personal holiday party Beverly Center:

11 a.m. — Surreptitiously roll into the valet off La Cienega. For a reasonable rate ($12 for up to four hours!), this is possibly the best kept secret for the shopper on a mission and will kick off your spree in style, given the fact that it has been called the “coolest valet parking area.” Toss your keys to your attendant-in-waiting and quickly be on your way, with no WWF parking wars to discourage your elf-like enthusiasm.

11:15 a.m. — Stroll into ROOM, on Level 1 right in front of the La Cienega valet parking entrance, and map out special offers, gift ideas and more. This is your chance to take a deep breath before hitting the shops and map your course with informed decisions. If you’ve missed the “electronics boat” due to the last-minute nature of your excursion, surprise your loved one with the next best thing: a well-appointed gift card to Amazon, Apple, or Google.

11:45 a.m. — Perhaps you have no time for lunch, but a pick-me up from the Coffee Commissary or One Zo Boba, may be a wise detour before you pounce on that special gift OMEGA that your sister’s been eyeing. While you’re at it, scour winter offers from stores including Michael Kors, MCM, Longchamp and Maje. Nothing says “I love you but I’m also value-oriented” like a holiday sale from a high-end retailer.

12:30 p.m. — Have a hard-to-buy-for teen on your radar? After checking off the easier items from your list, head to Forever 21 or H&M for the more feminine inclined. If your offspring are athletic or sporty, Foot Locker, Vans or the new retail pop-up Bronxton may be in the running for your next stop. Don’t forget Steve Madden, Impossible Kicks, and Rich & Rotten for the shoe-lover in almost everyone.

1:30 p.m. — If you need more generally pleasing gifts for in-laws or colleagues—think warm scarves, fun fragrances, or festive socks—Bloomingdale’s and Macy’s are the ideal stomping grounds. Plus, these stores have some of the best pre-Christmas special offers on signature items for everyday use.

2:15 p.m. — With plenty of time to spare before your four-hour valet parking is up, one last treat awaits: a gift-wrapping station located conveniently at ROOM SERVICE with a spend of $500 or more, now through December 23. While you wait for Santa’s helpers, maybe you want to consider a ROOM SERVICE membership for yourself? The space boasts a lounge area with open seating, a private conference room, beverage service, access to its on-site Director of Member Experiences, and more, not to mention complimentary valet parking every time you visit the center. Consider it your Christmas bonus.

3 p.m. — After arranging all your holiday purchases snugly in your car, and offering your sweet valet attendant a generous tip, enjoy your drive home, fah-la-lah-ing all the way knowing your work is complete. You will also realize that last minute shopping isn’t so bad when you have the perfect itinerary. Note to elf: Perhaps this should be a year-round experience.



This post was sponsored by Beverly Center

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