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We’ve long admired Ellen DeGeneres for her fearlessness and dedication to human rights. She is one of those women who we aspire to be: bold, courageous and just plain awesome. She knows how to rock an epic dance party, bring a smile to your day…and did you know she’s got some insane design skills that she showcases in the many features of her gorgeous homes? We find ourselves asking: Is there anything Ellen can’t do? We think not. So today, we are more than thrilled to be unveiling the new ED Ellen DeGeneres Baby lifestyle collection, available exclusively at buy buy Baby stores nationwide and online at buybuybaby.com.

Looking for a new venture to merge her iconic style, values and personality, Ellen launched a lifestyle brand in 2015 where she could bring her unique vision and playful mindset to consumers everywhere. Having a successful collaboration last year with Gap Kids, Ellen has turned her focus on new mamas and their tiny babes with her latest collaboration at buy buy Baby. Ellen has called upon her robust list of friends and industry experts from aden by aden + anais to Peg Perego in this collection, to bring new mama’s everything they need from furniture to bedding to apparel and swaddles. In true Ellen style, messages of kindness, empowerment and inspiration are woven throughout, with sayings like, “Love”, “Kind”, “Joy”, “Made with Love” and “I Can and I Will”. According to Ellen DeGeneres, “Each piece has a message of love and the line is filled with whimsical and fun pieces. I don’t have a baby but I love to be swaddled and you will too!”.

So without further ado, we took advantage of our sneak peek to bring you our editors’ picks on the pieces you must have. Read on…


ED by Ellen

ED Ellen DeGeneres Oakdell Nursery Furniture Collection in Sandstone, $599 – $899

Thank goodness for baby furniture that can blend in with the rest of our decor and be used beyond the baby years. In fact, we’re kinda obsessed with the clean lines and mid-century modern style of the Double Dresser and want one for ourselves. It’s that good.


Ellen DeGeneres + Naturepedic Dancing to Dreamland, Organic Crib Mattress, $339

One of the best things you can do for your whole family is limit their exposure to toxins and chemicals. We love that this mattress is not only affordable, but also made with certified organic cotton fabric and filling, and contains no harmful chemicals.


Ed by Ellen

ED Ellen DeGeneres Starry Night Bedding Collection, $24.99 – $59.99

We’re smitten with anything that has stars on it! This bedding collection featuring the cosmos and constellations is perfect for our littles. We especially love the Cable Knit Chenille Blanket (the pompoms though!), the Embroidered Quilt that has both metallic thread and is reversible, and this Embroidered Star Throw Pillow. Perfection.


ed by ellen

ED Ellen DeGeneres Starry Night Bunny Mirror, $39.99

How cute is this bunny mirror? We’d place this near the floor so our littles can take a peek at their sweet reflection. Don’t worry mamas, this mirror is shatterproof.


Ed by Ellen

ED Ellen DeGeneres Muslin Swaddles, $39.99

These muslin swaddles are always our go-to baby gift for new mamas. Incredibly soft and breathable, we’ve used ours everywhere from the airport floor to a scarf for ourselves at the beach and a cover up for feeding on the go. Check out the bandana bibs too — they were our savior when our babes were small.


ED by Ellen

ED Ellen DeGeneres 2-Piece Hooded Bear Sweater and Pant Set, $29.99

Want to bring the best gift to the baby shower? Look no further than this adorable bear cub set. Fall will be here before we know it, and who can resist a cuddly little teddy bear anyways?


ED by Ellen

ED Ellen DeGeneres Bunny & Mouse Booties, $11.99

Nothing is cuter than tiny animal feet. We love that the pink bunnies and grey mice are 100% cotton, easy to slip-on, machine-washable and just plain adorable. Bigger babes can have some fun too with these adorable Cat Tights.


Ed by Ellen

ED Ellen DeGeneres Signature “Love” 2-Piece Dress and Legging Set, $24.99

How cute is this “Love” dress and legging set? We adore the clever jump rope appliqué and playful skirt. We firmly believe you can never have too many adorable looks for your littles. Right?


ED by Ellen

Peg Perego Umbrella Stroller, $299

The denim material on this lightweight and portable stroller is perfect for strolling in style. The ED Ellen DeGeneres animal print is subtle and will give your little something to look at when on-the-go.

The entire collection is available exclusively today, August 2, 2017, at buy buy Baby stores nationwide and online at buybuybaby.com!

Want to win the collection? Enter to win our ED Ellen DeGeneres Sweepstakes and win over $4500 worth of nursery and baby gear today. 

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