I’ve been in women’s online media for several (several!) years. I began on the print side as a fashion news writer at titles such as Shop Etc. and Marie Claire, then transitioned to digital at Vogue.com, Instyle.com, and SELF.com. While I’ve always covered fashion and lifestyle, I’ve found my niche with kids/parenting and shopping media at Boomdash.
My daughter, Clemens, is 9, and my son, Wes, is 4.
My dream morning would involve me not prompting anyone to do anything. I would sip coffee and listen to music as I make breakfast and lunches and the kids get themselves ready peacefully. The reality is me commanding each child repeatedly to do the same things they do (every. single. morning.), like putting on their shoes and brushing their teeth.
Every phase passes. Embrace it. Buy multiples. We even created collections of said clothing obsessions:, like tutus and dinos. And always remember to clearly explain what will happen on laundry day so there aren’t epic meltdowns.
I think we push too hard sometimes, mainly because of keeping on schedule or having our own ideas of what kids should look like (I’m the biggest offender of both of these). Let it go. If they aren’t getting dressed on time, stop hovering and walk away. They’ll probably end up doing it themselves once you back off, especially if you let them choose their clothing. If you want to encourage a love of fashion and help them develop their own style (but not look too crazy), you can pull together some looks beforehand and have them choose their favorite.
I’m loving all the folk and retro-inspired pieces for Fall. Mustard, burgundy, indigo…they remind me of my old-school Crayolas.
I am obsessed with Pink Chicken and brother brand Blue Rooster. They aren’t new, per se, but every season is better than the last. The brand’s embroidery and folk-inspired pieces are fabulous this year.
Community is how we support other parents and provide exactly what they need to make motherhood, shopping, and life in general easier. If we talk to our community and find out that they struggle with finding durable but good-looking socks, make-believe costumes that are washable, or any other need that comes along with the kids they’re raising, we can source and serve it up to them.
I think moms are the most powerful members of our community (as a whole). They get things done – they’re focused, razor-sharp, passionate, and real. I love the idea of surrounding myself with others who are just as energized by their careers as they are about motherhood and find room in their lives for both.