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At HEYMAMA, our goal is to make mamas more successful. We know that when mamas thrive, we aren’t the only ones who benefit. When we heard about a new campaign that aligns closely with our mission and brings the stats to back it up, we knew we had to help spread the word. S&P Global’s #ChangePays campaign shares the message that gender equality in the workplace is good for the economy. Mama and executive Courtney Geduldig shares what that means for her, what it meant for her mother and grandmother, and what it will mean for her own daughter. 


Growing up, I was inspired by my grandmother and mother who both showed me the value women bring to the workplace. I’ve carried the belief that gender equality in the workplace is morally right with me throughout my life.


Now, as a female executive and mother, I am so excited to see evidence that it isn’t just the right thing to do, but it also makes the most financial sense for individuals, companies, countries, and economies. 


I’m thrilled to serve as executive vice president for public affairs at S&P Global, where we provide intelligence that is essential for companies, governments and individuals to make decisions with conviction. Our research shows that if the U.S. hired and promoted women at the same rate as countries like Norway, our economy would grow by 8%.


Other research shows similar benefits:

  • Just by adding more women to the workforce, the global GDP could go up by 26%.
  • In India alone, women could grow the economy by up to 60%.
  • Around the world, gender diverse companies are 15% likelier to earn more than their competitors.
  • And, in the last 20 years, the revenue of women-owned companies has increased by 103%.


One of the biggest misconceptions about gender equality is that it only benefits women, but the data shows that that isn’t true. We all win – women, men, companies and countries.


Think about it: adding more women to the workforce could add nearly $6 trillion to the global market capitalization, which reflects what investors are willing to pay for companies’ stock. Let me say that again: nearly $6 trillion!


As we approach International Women’s Day on Friday, March 8th, we’re putting the spotlight on the financial benefits of more women in the workforce and in leadership positions. We call our campaign at S&P Global #ChangePays and launched it in January with a powerful video showcasing young girls creatively demonstrating how change really does pay. 



“To those who think that gender equality only benefits girls, the numbers tell a different story,” a young girl says as she looks directly into the camera, before she and others create a pie chart of their own to illustrate the economic positives of more women at work.


We are hoping that we can help advance the conversation and encourage other companies to commit to taking steps to narrow the playing field and bring more women into the workforce and get them to the C-suite.


It’s extremely important to elevate the conversation, raise awareness and start to ask people to make commitments.


We are doing our part at S&P Global, but we also know that we – like most companies – have more to do. For example, we recently announced a pledge to increase the number of women in management roles at S&P Global by 50% by 2030. 


As part of #ChangePays, many of my colleagues and I wrote letters to our younger selves, hoping to help inspire the next generation of leaders.


In my letter, I wrote about how the greatest lesson I learned in my very first role in my career was to never devalue myself. I wrote, “If you are smart and willing to work hard, qualified and innovative, you will earn your value.


“It will be something that you will always struggle with as a young woman starting out, but you will be fortunate to have a strong female mentor who will remind you that you have a right to distinguish yourself. But do it with humility.”


This issue and #ChangePays are deeply personal to me. My mother and grandmother were both working single women. I saw the sacrifices that they made and the roadblocks they tackled to make a difference in my life and ensure that I had an opportunity to succeed in my career.


Now my hope is to pave a road for younger women, including my strong, confident and inspiring daughter. I’m hoping she will never face a glass ceiling in her career, be paid less or be made to feel that she is inferior because of her gender.


I believe that #ChangePays – and we have the numbers to make that case.


gender equality good business


Courtney Geduldig is Executive Vice President, Public Affairs for S&P Global. She is responsible for leading global government relations, internal and external communications, corporate responsibility, brand, digital, creative and corporate events. 




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