When we heard Maisonette was teaming up with The Feed Foundation, founded by HEYMAMA member Lauren Bush Lauren, we knew we needed to hear more about their special holiday edit that will support kids in need. We chatted with Maisonette co-founders Sylvana and Luisana about the partnership and teaching our kids about giving back during the holiday season.
First, we’d love to hear the Minis Move Mountains campaign!
Sylvana: Minis Move Mountains, our latest charitable campaign, is a commitment to fostering kindness and curiosity in the next generation. In the spirit of the holiday season, we’re partnering with Lauren Bush Lauren’s The FEED Foundation to support their fight against global hunger and break the cycle of poverty. We have also curated a selection of special products that encourage exploration and curiosity in our children that we will be gifting to friends of Maisonette, with a portion of sales proceeds benefiting The FEED Foundation. There will also be a larger edit on our site with even more items that empower our minis.
Tell us more about The FEED Foundation. How did the partnership come about?
Luisana: We’ve always been inspired by organizations that are dedicated to empowering children and fostering their future, so it was a perfect match to partner with The FEED Foundation. We admire the foundation’s mission to fight global hunger and are so excited to be partnering with them for the campaign.
How did you select the products featured in the Minis Move Mountains edit? Is there a unifying theme?
Luisana: The products featured in the edit encourage education for minis about the world they live in. The books and games celebrate strength, understanding, and compassion, while the backpack serves as a tool for travel experiences, encouraging exploration. We hope to empower our children to be both future leaders and global citizens.
We noticed there are a few books featured in the edit. What are your favorites right now?
Luisana: One of our favorites in the Minis Move Mountains edit is “What Can a Citizen Do” by Dave Eggers and Shawn Harris. It speaks to our children about what it means to be a citizen and highlighting the importance of community.
Sylvana: Another favorite separate from the edit is Eva Chen’s “The Adventures of Juno Valentine and the Magical Shoes”. The book features cameos by a handful inspiring female leaders and icons throughout history, and we can’t wait to hear Eva read it in person at the Maisonette Pop Up on 12/22 for a special story time!
With your own kids, how do you frame conversations around the importance of giving back?
Luisana: I try to practice gratitude every day with my kids, but Christmas is a great opportunity to take stock, reflect and have a bigger conversation about being thankful for what we have.
Sylvana: We talk with our kids a lot about having compassion for others and being kind. For us, this is the gateway into a conversation about giving back and thinking of others, especially those who are in need.
Lastly, we’d love to hear about the holiday traditions you cherish most. What moments are you most looking forward to in the weeks ahead?
Luisana: My kids make two lists for Santa: a list of what they are wishing for and a list of gifts they want to give to other kids. I buy all the toys they want to give to other kids and donate them to a charity. Of course, I always write a note back from Santa about how happy all the kids were!
Sylvana: We host Christmas Eve at our house for all our friends and family who aren’t traveling. Santa comes who gives out gifts for everyone (adults included!), and this year we are having our guests bring gifts to give donate to charity.