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One of the best things about heymama is the incredible access we are able to grant our members. As a special holiday treat, Rebecca Hessel Cohen generously opened her LoveShackFancy showroom which is a mama’s dream; flowers dripping from every surface, racks of ruffled frocks (both vintage and new) and views of the Hudson River across the water-tower-strewn rooftops. Mamas were encouraged to bring their littles to take part in a crafting circle where they made fairy houses and holiday wands, designed by the geniuses at Rose & Rex. Take a peek inside this magical event and get inspired to take your holiday gatherings to the next level.

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On the first snowfall of the season, the temperatures dipped into freezing, but the mood was light and warm as we shopped for a cause (15% went to benefit Free Arts!).

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We were lucky enough to preview the new Resort 2018 LSF line and just might have picked up an item (or two) for some upcoming warm weather travel. Pale pinks, blues and metallics dominated and we can’t wait to lounge beachside in our new pieces.

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Heymama co-founder, Amri Kibbler and LSF founder Rebecca Hessel Cohen worked together for 8 years in magazines and it was a dream come true to reconnect in this capacity, building companies they only once dreamed of with their little girls in tow.


loveshackfancy event in NYC

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We loved watching the littles transport into a magical imaginary land using the toys and craft supplies up by Rose & Rex. There is still time to take advantage of their special offer of 15% off to finish up that holiday shopping. Just enter code “heymamaholiday” at check out.

Holiday Fairytale with LoveShackFancy and heymama

Holiday Fairytale with LoveShackFancy events with heymama
Special thanks to Maman for the bounty of yummy pastries and delicious bites (hello, tiny milk and cookies) and of course, to the heymama team and our photographer @stevilou for making all this possible.

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