Lauren is dedicated to using her fashion design resources to create up to 75 masks per day for local hospitals. You can donate to her cause which will help pay for her team of seamstresses. You can find her donation information here.
When I started Lauren Gabrielson, I was fresh out of working a corporate fashion design job and knew exactly that I wanted to create simple, classic, and high quality designs. I gained experience making samples in the Garment District by working with factories and sourcing fabrics and trims. I loved that I could gather the things I needed, touch the fabrics, and communicate my vision to the seamstresses that were the ones cutting and sewing. When I was 22-years-old, I opened my first shop on Mott Street and felt so much pride that I was doing what I loved. We had a good run in that shop, but closed it in 2014 as my lease ended and I wasn’t ready to commit to another 10 year lease in retail. I decided to keep the brand going through trunk shows and a revamp of my website.
I remember in 2015, my then-boyfriend (now husband) told me to close my eyes and envision what I wanted my next space to look like. I drew it out in my notebook as a reminder of where I wanted to go with my business. As I kept the brand alive through our direct and mobile business, I became pregnant and had my daughter in January 2017. I became even more invested in growing my business and joined the HeyMama community. After I shared my business plans with HeyMama co-founders Amri Kibbler and Katya Libin, I felt like I had been taken in by this sisterhood of mamas who have had my back since day one. In the spring of 2019, I launched my iFundWomen campaign with hopes to raise at least $50,000 to fund my dream space. It was the most challenging thing I’ve ever done but I made sure I did everything I could to share my vision with everyone. Fortunately, we hit our goal and I closed my campaign 4 days before I gave birth to my second child in September 2019.
Now, I sit in my new space in the heart of Williamsburg near the HeyMama offices. I love this space as it offers loads of amenities like lounges to host events, a showroom to store racks of clothing and fashion design inspiration, a bar for entertaining, and plenty of room for sewing machines and cutting tables. I’m able to offer patternmaking, cut, and sew production and fabric consulting for other brands without being cramped. Thanks to this space, we were able to launch a fashion camp for children that teaches sewing, crafts, and how to make clothes.
If you told me at 22-years-old that I would be here, in this gorgeous space running my own company and two little ones in stow, I wouldn’t have believed you. I’m ready for what the next decade has in store for Lauren Gabrielson.