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Nikita Montgomery, a 37-year-old working mom of three living in Washington, D.C., always had an eye for business and entrepreneurship. But it wasn’t the constraints of a traditional 9 to 5 that propelled her to quit her government job and start her own business as an executive and entrepreneurial consultant, focusing on branding, executing business visions, and developing corporate strategies — it was her children.
“Motherhood actually propelled me into entrepreneurship,” Montgomery told HeyMama. “I wanted to show [my children] that they didn’t have to pick a ‘job’ but that they could build their own dreams. Being an entrepreneur and thus working outside of traditional work hours has caused me to be more creative and intentional with my family time. I make time to do things with my children to ensure that they feel prioritized and are thus more understanding when I have to dig in and work.”
Being a working mom and raising three children, ages 11, 8, and 5, is not for the faint of heart — and neither is trying to find the so-called “balance” between business and parenthood. But Montgomery credits her website, which she built using Squarespace, for helping to make the moments when she has to “dig in and work” feel less overwhelming. “My website is vital,” she said. “It’s how potential clients are able to find me, especially now that in-person networking opportunities are minimal.”
HeyMama recently interviewed Montgomery to better understand how she has managed to create a business that works for her, how she balances her work with her family life, and how creating her own website has aided her in helping other burgeoning entrepreneurs cultivate a work-life balance that works for them, too.
HeyMama (HM): If you had to pick one aspect of your business, what would you say is the most rewarding?
Montgomery (M): The most rewarding aspect of my business is being able to simplify the fulfillment of a dream. Many new entrepreneurs and small business owners think starting a great business is complicated, but it really is only a matter of establishing a clear vision and systems to ensure that vision is executed. I love my work because my counsel has led to the start and importance of people’s dreams and there are few better feelings than that.
HM: Your business focuses on branding. How did your Squarespace website help you present your brand to prospective clients?
NM: Squarespace provided clean templates that allowed me to keep my branding simple and provide clear-cut information and graphics.
HM: Have you used Squarespace before?
M: My website, nikimonty.com, was my first experience using Squarespace. The toolbar is easy to navigate and allows me to easily ensure that the updates are what I intended.
HM: Why did you want to start your own business?
M: I’ve always had an eye for business and strategy. Once I left my 9 to 5, I decided to leverage my ingenuity and organizational skills to help other entrepreneurs and organizations.
HM: How do the majority of your clients and prospective clients contact you?
M: Most clients and potential clients contact me via my website or DM on Instagram.
HM: How did your Squarespace website help you elevate your business?
M: Squarespace helped elevate my business by making it easy for me to manage and update quickly and efficiently on my own. The platform is extremely user friendly, so it was really easy for me to post my offerings and respond to customer inquiries using the contact form.
HM: It’s a common question asked of almost all working moms, but for those looking to start a business it’s usually at the forefront of people’s minds. So, how did you establish and uphold a work/life balance that doesn’t lead to burnout?
M: Balance is nearly unattainable, but prioritization is always applicable. I realize that there will be seasons of my life where work will need more attention — especially in the building stage or when major transitions occur. And [there will be] seasons where my family and personal life needs more attention. I don’t expect them to always be equal but I keep a close watch to ensure that both are getting the attention needed to thrive. If ever I have to choose, it will always be my family.
HM: What advice do you have for a working mom who is thinking of starting their own business, especially at this moment?
M: I’d tell a working mom to go for it. I think [us moms] struggle mostly with trepidation and lack of confidence as to whether or not we can execute what we imagine. The only way to find out if you can (and you can!), and if there’s something that needs tweaking, is to try.
Ready to get your business baby off the ground? Start your free 2 week trial of Squarespace today (with no credit card required). You’ll get a trial totally free – and use code ‘HEYMAMA’ when you’re ready to publish for 10% off your first website or domain!
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