I’m inspired by real women with a unique style.
I wanted to wear more of what I loved, but was having a hard time finding it so I just started making my own pieces – jackets, jeans, boots, basically what I wear every day. When I started seeing the response to that, and noticed my own little web store selling out in hours, I realized it was time to take the line to the next level.
The first piece was denim – grey charcoal skinny pants with a side zip. The first sale was linen tee shirts and denim.
Most of all it’s important to me for my team to give 100% and work hard, but also to be happy when they come to work everyday. I always want a positive environment, and expect everyone to be supportive of each other, even on different teams, across different channels.
I love street style, that’s where I find most of my inspiration, not really on a specific website. It’s usually when I see someone cool on the actual street or online when I’m browsing around. I’m inspired by real women with a unique style.
Most of all it’s important to me for my team to give 100% and work hard, but also to be happy when they come to work everyday.
It has happened organically, mostly. LA was first because we’re an LA-based brand, and of course, NYC came shortly after. We make sure we already have an engaged customer base, and then finding the right space is also key. Our plans are in the works right now but I’m hoping our next stop is Scandinavia!
It sounds funny but I’m really into classical music right now. Growing up, we were only allowed to listen to classical music at home, and I recently discovered it again and love it. After a stressful day, I love blasting it on the drive home, it’s so relaxing. I’m loving “The Four Seasons” by Vivaldi right now. I also tend to love mellow music like Cat Power, Mazzy Star, and I still love The Cranberries.
How would your best friend describe you? Your assistant? Your husband?
best friend = loving, driven, creative
assistant = hard working, approachable, always on the go
husband = energetic and stubborn : )
It’s such a great place to be creatively. There are all these amazing artists, filmmakers, musicians, designers, and there’s inspiration everywhere. What I love most is that you can really be yourself and do your thing, without being judged. It’s also just a cool city with an amazing lifestyle that more and more people are drawn to.
Follow your instincts. Don’t do what everyone else is doing or suggests, just listen to your own intuition.
I would definitely want Coco Chanel there to hear her stories! But mostly, I’d just want to be surrounded by family and friends who I don’t get to see as much as I’d like to because I’m so busy running my company. I was very close with my grandmother Elly, who passed away years ago and I would love nothing more than to sit around a dinner table with her again, with my kids and our friends around.
Copenhagen! It’s such a cool city to visit in the summer. I also really want to go to Italy this year as I’m dying for some pasta and gelato!
The Rosebowl Flea Market in LA.
There's no right way to do it, no rule book, you just have to find out what works for you and your family.
Find the balance between work/other interests and motherhood. I'm a better mom because of my work and I'm better at work because I have my family too. The balance is key because you appreciate both worlds so much more.
Follow your instincts. Don't do what everyone else is doing or suggests, just listen to your own intuition. For example, I'm okay with my kids sleeping in the bed with us sometimes, even though some books probably suggest against it. They grow up so fast, so enjoy these things while they're young!