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By now you’ve likely heard of Morgan Hutchinson of ShopBURU. A mama and style maven, ShopBURU is a site where you could find the coolest curated finds. Read more about Morgan, the mama behind one of our favorite sites.

Morgan Hutchinson of ShopBURU is Redefining Mom Style

 

How did you come up with the name ShopBURU?

My husband, Brett and I spent almost 4 years in Beijing. In fact, Olive Bee is a “Made in China” babe! When brainstorming names for our concept, a Mandarin word seemed fitting.   The meaning of characters BU (哺) and RU (乳) when combined actually means to breastfeed. Though BURU curates ready-to-wear collections for all phases of motherhood, we have a special focus on nursing friendly styles from our favorite brands.

How Morgan Hutchinson of ShopBURU is Redefining Mom Style

 

What’s been the hardest thing about having your own business?

Though I do like to make decisions, making every single one can be exhausting. There is a lot of self-doubt involved on a daily basis. It’s so important to reach out for help and get advice – but at the end of the day, the heavy-duty decisions are still on me.

Though I do like to make decisions, making every single one can be exhausting. There is a lot of self-doubt involved on a daily basis.

What makes ShopBURU different?

Many brands in the “mom space” cater to the bump. And while, I love the pregnancy phase – motherhood post bump really inspires me. BURU’s goal is to help all fashionable mamas find a personal #momstyle that works for them in everyday life. Additionally, we strive to be different through our unique brand matrix of established and emerging designers, along with styles that can’t be found everywhere. I am so excited to bring brands like Ryan Roche, House of Holland, 10 Crosby by Derek Lam, and Rachel Antonoff to our customers in a mom-friendly way.

What’s the best and worst advice anyone’s ever given you about running your own business?

Best advice: Keep going.

Worst: Hmmm… I don’t think I have received bad advice actually. I find a way to learn something from every tip I get.

How Morgan Hutchinson of ShopBURU is Redefining Mom Style

 

Who pushes you to succeed the most? Where do you get your drive?

It comes from within. I really expect a lot from myself, and I also want to honor my family and make them proud.

It comes from within. I really expect a lot from myself, and I also want to honor my family and make them proud.

How do you think e-commerce has changed over the past 2 years?

I think the main difference is content. The customer now expects to “shop the story”. They want the brand to have a persona. Otherwise, it feels like Amazon and lacks a “special” experience. That said; it must remain simple and easy to navigate. We try to provide a touch of mom life and reality to BURU with our blog and our “Real MOM Monday” series, which isn’t trying selling anything. More than anything, we want to have an authentic relationship with our customers. It’s not just about selling them clothes – it’s about a lifestyle and a service to make their lives easier, more fun, and more fashionable!

7L3A9705Morgan - BURU - Feb 2015 - Brad Rankin Studio

What do you find the most rewarding about having your own business?

Knowing how unlikely it is that I will ever miss a dance recital or school play. Though there are certain work events that are out of my control, for the most part, I am completely in control of my schedule. And, if I do have to head out of town…I can take my family with me!

Though there are certain work events that are out of my control, for the most part, I am completely in control of my schedule.

How has your site changed since you launched?

While our concept has stayed true since our launch in September of 2013, our brands and styles have evolved. We quickly learned that our customer really wants special, yet wearable pieces.

morgan hutchinson of shopburu interview with her daughter

 

 

What do your kids think you do?

A few days ago Olive told me she needed to email a BURU customer…so I am guessing she at least knows the name of my company. She also knows that there are always tons of clothes around and that we travel a lot. I am not quite sure how she assembles all that in her brain though. I look forward to watching it come together though, and I can’t wait to bring her to a NYFW show in a few years.

…I can’t wait to bring her to a NYFW show in a few years.

If you weren’t the founder of ShopBURU, what would you be doing?

Traveling the world with Brett and Olive I suppose…until the money runs out 😉

When do you feel you’re most creative?

Inspiration typically hits me in the middle of the night – which is why I keep a notebook and pen on my bedside tables. If I am being totally honest…about half of what I write down is complete gibberish – but the other half is pretty great.

morgan hutchinson of shopburu interview with her daughter

Give us a glimpse into your daily schedule.

Everyday is a little different, but most begin around 5 with a few hours of work before Olive wakes up…and some morning snuggles with Brett. Olive goes to school 3 days a week and on those days – it is all hustle. Responding to emails, coordinating Tastemakers, completing interviews, styling and shooting new inventory for the site, finalizing orders for upcoming seasons, shooting or editing lookbooks, chatting with developers about web developments, or boring accounting work. (Yuck to the last one…) On the days, when Olive doesn’t have school, I try to plan fun things for us, or lunch with friends. After Brett gets home, we typically go for a stroll and then cook dinner together as a family. Bedtime for Olive post bath…and the wine time for Brett and me!

Who are some of the moms around you who push and support you to succeed?

I feel so blessed to have a wonderful group of dear friends, my own mother included that supports my dreams and me. Additionally, I have met (in person or via e-meets) so many incredible mom entrepreneurs who encourage me everyday by their support and by watching them succeed. There really are too many to name, but specifically speaking – Susan Petersen of Freshly Picked, The lovely ladies of Leapfrog PR in Charleston, SC, Corey Lynn Calter, and Markey Hutchinson of The Beaufort Bonnet Company.

Learn more about Morgan Hutchinson of ShopBURU, on her Instagram, and on her heymama profile.

Also, check out our feature of swoon-worthy, gorgeous home.

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