To answer this question fully, it would be a very long and boring chapter! We have built the business with a lot of hard work, determination and drive, and of course, with a smile and a sense of believe along the way.
I love the outdoor way of life, and the positivity of the people in California. When I first came here, everyone appeared to be active, and taking a holistic approach to their wellbeing which I found very motivating. Also, the beauty of the ocean and surrounding environment is a constant source of inspiration.
Our first steps were developing the first product samples and had an amazing photoshoot. We then set up appointments with Bandier and Carbon 38. Luckily, they both loved our products and bought into our very first collection.
Our first hire was actually the model we used for that first shoot! Given that she was based in LA, she soon became our ‘girl Friday’ and she helped run operations in LA while we were still living in London.
Surround yourself with people who
are more talented than you are.
Nicole Oldenwald, founder of the showroom Nicasa, was pivotal for the brand. She has been our sales agent since day one, and has been instrumental to our wholesale success. Nicole left her position as the sales director of Wildfox to set up her own showroom and is based out of the Cooper Building, Downtown. She’s a real ball breaker!
I’m constantly inspired day to day with what’s going on around me. I spend a lot of time working out, and get ideas from all the amazing women around me. I also spend a lot of time traveling back and forth between Europe and LA, and that provides a constant source of inspiration.
There are so many workouts I love. My first love is running and has been since I was 10 years old. There is nothing more therapeutic than running along the beach. Class wise, when in London, I only train with The Workshop Gym at the Bulgari hotel because they really know how to train a woman’s body. In LA, I love to box, and this is something my husband and I enjoy doing together. I always make time for working out, and training has been a way of life for me since I was so young. Working out is as natural as brushing my teeth. I like to go first thing in the morning as it sets my day off on the right tone.
Working out is as natural as brushing my teeth.
We live in Santa Monica, so we love hanging out at the beach with our son. Our favorite ice cream shop is Rori’s on Montana. We also enjoy heading down to Malibu Cafe on a weekend for a walk on the beach followed by brunch. When it’s just my husband and I, we enjoy drinks at Esters Wine Bar, and we love doing dinner at Nobu Malibu. We are also very partial to a pizza from Gjelina’s, and shopping on Abbot Kinney in Venice.
Don’t compare yourself to others! Just concentrate on your own happiness. We have a saying in our family ‘comparison is the death of happiness’.
Maternity leave in the UK is often longer than here in LA. Many of my London based friends took a full year off from work and adapted slowly to motherhood. I think women here in LA juggle and hustle much more which makes parenting trickier. The weather in LA helps enormously, it’s always easier when I’m able to get my son out the house and to the park or down to the beach. Santa Monica particularly has a constant source of free entertainment for kids.
We have a saying in our family ‘comparison is the death of happiness’.