We met up with one of our fashion crushes, Celine Aagaard, between shows in the middle of NYFW at the Dream Hotel. She’s an award winning fashion blogger at envelope.no, Instagram of The Year, head of Norway’s most awarded fashion blog since 2008, author, forecaster and stylist, but also a devoted mama to her 6 year old boy. We were surprised at how laid back and easy going she is. Celine told us she never plans her my outfits (although her pictures on Instagram might give you a different impression). Celine was down for anything, throwing on a blue feather coat for us in the 80 degree September weather as guests did laps in the pool. She kicked off her heels and waded into the pool to get the perfect shot. We made a bit of spectacle not only taking pictures of Celine but also having a another photographer photograph the photoshoot poolside. Thankfully crazy photoshoots are totally normal in New York during fashion week and we made it through without so much of as a side long glance.
How did you get your start in fashion and any advice for those looking to break into the industry?
My father is a photographer so I’ve been interested in magazines, photo and journalism since I was a kid. I still remember when he came home from his travels with Vogue and Vanity Fair, but at that point I was more interested in writing than fashion. I started to write for local newspapers at an early age and got my articles printed in both magazines and newspapers when I was 15 years old. After a few years – as the Editor of a pop magazine, I started to work with fashion. I styled fashion spreads, I started up my own blog and co-founded and became the Editor-In-Chief for a fashion magazine in Norway. I think it’s important to focus on your strengths and go your own way. Work hard, don’t give up and don’t lose yourself.
Any advice you can share with budding bloggers on how to build up their following?
I think the only way to go is to look forward and try to be original, find your niche and be genuine. The industry does not need 100 copycats.
How has motherhood changed you as a person and a businesswoman?
I feel very blessed and I feel I am a better version of myself after I became a mother. There are a lot of possibilities for women these days, especially now that everything is digital and you can work from wherever you are. I don’t think motherhood has changed my personality, but it inspires me to be a better person every day, and as a business woman I am more focused, and better at prioritizing. I have learned to say no to things that are not important and to people who steal your energy. Business is important, but family first! I love my son and know how important it is to be there for him. This fall my son started school so I try to fly home early so I can be there to pick him up from school.
We struggle with working mom guilt all the time. What is your take on this?
I struggle with the same feelings, especially during the most hectic periods where I’m abroad a lot. But everyone has to work, so I try to be efficient and take a late flight home instead of spending the night in a hotel when I travel. I’ve grown up with parents who where in the business and they were good at including me in their schedule and bring me to work, which was very exciting and fun as a young girl. My mother and father are my icons and I’ve been inspired by them all my life. For me its important to be focused when I’m at home. When it comes to fashion week it’s extra hard to handle, because its so many days traveling. Being far away in different time zones is hard- but we try not to focus on that. My better half is my rock and handles the day-to-day things when I travel, with some much appreciated help from both our parents. We are so lucky to have them close to us and in the neighborhood. I think any family with small children can relate to how important the grandparents are.
I’ve grown up with parents who where in the business and they were good at including me in their schedule and bringing me to work, which was very exciting and fun as a young girl. My mother and father are my icons and I’ve been inspired by them all my life.
How do you find balance with your hectic travel schedule?
Honestly I have problems finding balance when I travel – and I don’t sleep much when I’m away -but water, vegetables, a good swim and to-do lists helps a lot.
There are so many Instagram accounts that feature lots of images with the kids. How is that viewed back home?
In Norway people are more aware of posting pictures with their kids. I do have an inspiration account hippiehippiekids – but I don’t post personal pictures there.
How do you think the culture differs in involving your kids in social media? What do you think about it?
I don’t want to use my child to gain likes or followers. My followers are interested in fashion, what I wear and are not so interested in my private life I guess.
What’s the best career advice you ever received?
Stick to what you are good at – be true to yourself and trust in what you do!
How has your style changed since becoming a mama?
I’m true to my style, who I am, so I haven’t changed my style after I became a Mother. When my son was younger he comment on my ripped jeans – it took him a long time to understand ripped jeans until he saw a picture of Kurt Cobain. He is very interested in music.
Any easy styling tips for mamas trying to get out the door fast and look professional, chic and pulled together with limited time?
I have a few key items I wear all the time – one is a black jumpsuit from H&M – super easy to wear with flats in the morning taking my son to school and then you can style it with pumps for your meeting. A pair of flared jeans, a turtleneck and high heels is also a good one. Leave the make-up natural and clean. Scandinavian effortless! Black is always a good idea.
We shot you in the coolest blue feather coat. How do fun pieces like this affect your mood?
For sure! Clothes can change my mood easily, that day the feather coat was like an injection of energy! And of course, big furry coats are always fun!
Do you like wearing more quirky fun fashion or classic pieces?
I like the mix – I was more quirky when I was In my 20s – but I still like to surprise from time to time.
What’s your proudest achievement?
My silk scarf collaboration with Holzweiler Agency was my first big thing in the fashion industry.
I was very proud when I was asked to write my first book – and so happy when my third book, a travel guide to London, was a success. I have also received the award for Best Magazine of the Year Norway when I was Editor In chief. It was also very humbling to win blogger and Instagram of the year in 2014. Now I’m proud to run my own company.
What beauty essentials do you keep in your bag to primp after sleepless nights when you are traveling or have an important morning?
A good foundation and a face-mist who rejuvenate my skin.
What are your fall fashion must haves that we should run out and buy right now?
I love Fall and my favorite this season is bell sleeves. Chunky knits in black and tones of brown, turtlenecks, flared jeans and furry coats (as seen at Louis Vuitton). The 70s trend is still hot, but for fall the silhouette is more sharp. The uniform jacket is back, and a pair of knee high boots to style over a pair of slim jeans or with a framed suede skirt.
Favorite trend you’re seeing at the shows right now?
Long bell sleeves spotted on the runway at Derek Lam and the black and white combinations from DKNY and Diesel Black Gold.
Favorite fashion week moment of all time?
That’s hard to say, but this seasons Alexander Wang in NYC was insane! The show, the vibe and the afterparty – it was amazing! My first streetstyle moment was in London where I ended up on the front of thecoveteur.com, vogue.com and wmagazine.com without knowing any Photographers, that was a humbling moment.
My first streetstyle moment was in London where I ended up on the front of thecoveteur.com, vogue.com and wmagazine.com without knowing any Photographers, that was a humbling moment.