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Alana Blank

Phyllis + Rosie Founder + Designer Retail Brooklyn, NY
About Alana
First and foremost, I am a Mama to my beautiful and smart daughter, Bryce who is 2 years old. I am also a wife, jewelry designer, and creative hustler. We live in Boerum Hill, Brooklyn and I feel so fortunate every, single day that I can attempt to achieve a balance between mommy-ing and working and absolutely LOVE meeting other mama’s doing the same thing!

My passion for jewelry began at a young age as I went through my mother’s and grandmother’s jewelry boxes on the regular. Draping myself in necklaces and putting rings on every finger was far more interesting than playing with my toys. I started designing my own jewelry 10 years ago and then in the Spring of 2014, I launched my premier collection that would eventually become the foundation for the PHYLLIS + ROSIE line. I was determined to bring my creative vision to life for all women who were similarly in search of classic, effortless, everyday jewelry with a little bit of an edge. PHYLLIS + ROSIE has since been picked up by retailers including Intermix, Free People, Shopbop, Calypso St. Barth’s (R.I.P.), Bloomingdale’s and Velvet by Graham and Spencer in addition to boutiques across the globe. I regularly participate in Pop Up events and trunk shows and love connecting with customers in person more than anything. My goal has always been to focus on wholesale, and have that feed my web business. However, I do believe the tide is turning (or has already turned) to focus on more direct-to-consumer business and I want to try to shift my focus on more in person events and social media marketing as opposed to the wholesale business in the coming year.

Everything happens for a reason

How many kids? Ages?

Bryce Penelope Blank / Female / 2 years old

Interested In

Collaborating, Consulting, Finding a Mentor, Networking, Playdates

Words you live by/quotes you love

Everything happens for a reason

What special skill, talent or gift would you like to give back to the community?

When I began designing jewelry, I would sit on my couch and make every single piece myself. It is now handmade by other hands here in NYC, however, I still make all my samples and select pieces. I would love to share my skills, specifically with young girls who might be interested in exploring something new and creative. It would be so wonderful to host an event to teach some simple jewelry making/design techniques as empowering young women to find something they are passionate about and GOOD AT can make all the difference in the world!

What is your biggest business challenge right now?

Marketing & Social Media

Why do you want to be a part of heymama?

I thrive in social settings and love the idea of being part of a community where creativity, hustling, and juggling being a mama who also works, is celebrated. Meeting other women who work in creative, fashion-driven industries and getting to know others on a personal and professional level excites me. It's inspiring to me as a designer, a business woman, and a mama to connect and learn from others in order to explore the breadth of my own work and life. I always bring a positive and creative attitude to whatever I do and wherever I am, and truly enjoy collaborating and networking with others to build working relationships that hopefully also flourish into friendships.

xx Alana Blank

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