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Alexandra Wilson

Allergan Fashion Manhattan, NY
About Alexandra
Entrepreneur, Board Director, Investor, Advisor, Mentor, Author, Public Speaker

Alexandra Wilkis Wilson is an innovator and a disruptor. She has established herself as a pioneer, leader and dealmaker in digital commerce, retail, merchandising, sales, business development and marketing. She has a proven track record building and operating early stage, fast-growing consumer-facing businesses and creating powerful brands.

Alexandra recently became SVP of Consumer Strategy and Innovation for Allergan, the bold, global pharmaceutical company and leader in a new industry model – Growth Pharma. She is creating new sources of revenue for Allergan’s medical aesthetics by building businesses targeting consumers in a revolutionary way never been done before in the pharmaceutical sector.

Alexandra was the Co-Founder and CEO of NYC based startup Fitz, the in-home service that organizes your closet and edits your wardrobe. After one year in operation, Fitz was sold to the premier online peer-to-peer reseller of women’s fashion.

Alexandra is on the Board of Directors of World Kitchen, LLC and Talalay Global Inc. She was a Board Director of Perry Ellis International (Nasdaq: PERY) from 2014-2017. She has served on the non-profit boards of the National Retail Federation Foundation, Dress for Success Worldwide, the Women’s Forum and Fashion Group International. She is an active fundraiser for her alma maters The Brearley School, Phillips Exeter Academy and Harvard University.

Alexandra, together with Gilt co-founder Alexis Maybank, is the author of the New York Times bestselling book By Invitation Only: How We Built Gilt and Changed the Way Millions Shop (Portfolio/Penguin).
Alexandra speaks five languages (English, Spanish, Portuguese, French, and Italian). She has studied, lived, and worked internationally in Latin America, Europe, and Japan.

If you don’t ask, you don’t get.

How many kids? Ages?

Two, Conrad (age 6) and Arabella (age 3)

Interested In

Business, Collaboration, Networking

Words you live by/quotes you love

If you don’t ask, you don’t get.

Best advice you've ever been given

Don’t be afraid to fail!

Personal Passions, Charities, Hobbies:

I love meeting diverse people and I love connecting people together. I never thought of this as a skill, as I build friendships genuinely. I had 16 bridesmaids at my wedding! However, as an entrepreneur, I have learned the importance of building and maintaining relationships. Start ups are hard and the more people who can help you, the greater your chances of success.

What are your personal/brand goals for this year?

I have just launched a new startup called Fitz with an amazing team. I am devoted to building the Fitz brand and getting the word out about this incredible new service!

Name one thing that scares the shit out of you:

Pigeons- ewwwwwwww

What is one thing that would be game-changing for your business right now?

Customer acquisition.

If you could tell your 20 year old self one thing, what would it be?

Don't stress so much. Everything will fall into place. Have faith. What's meant to be will be.

Why do you want to be a part of heymama?

I love the heymama community!

xx Alexandra Wilson

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