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Alisa Mandel Nogen

Har-Man Importing CEO Fashion New York, NY
About Alisa
I started in a completely different field. I used to work at the US Department of State doing Counter Terrorism and Non Proliferation. 17 years ago, right before 9/11 I left. Worst timing of my life. But I left to run my family business which my grandfather started in 1948. While I LOVED what I did in government, I found that it didn't suit my personality and my personal and creative needs were not being met. So, since 2001, I have been CEO of Har-Man Importing. We are one of the oldest and largest wholesale distributors of beads and rhinestones. I LOVE what I do. I don't love my commute. I live in NYC, but commute to Long Island for work (1 hour to work, 1 hour 35 min back from work). And I have little time to work at home, so when I am at work, I am fully "on". The industry has changed so much in the last 17 years. Some of our biggest competitors have gone out of business and overseas manufacturing has really impacted large scale orders. How we run our business has changed, and our customers needs have changed. Trying to grow the business while also effectively tacking the changes in the environment are a daily struggle and goal.
As I said, when I am at work, I am 100% on, and the same is true for home life. My shining star is my 4 year old daughter, Aerin. Balancing being a working mom, with everything that as a mom I want to give her, is hard. I do my best and make sacrifices when I have to. But at the end of the day, she always comes first. My husband and I tried unsuccessfully for many years to have another child. She is my world.

"I'm selfish, impatient and a little insecure. I make mistakes, I am out of control and at times hard to handle. But if you can't handle me at my worst, then you sure as hell don't deserve me at my best." — Marilyn Monroe

How many kids? Ages?

Aerin / Female / 4 years old

Interested In

Collaborating, Friendship, Networking

Words you live by/quotes you love

"I'm selfish, impatient and a little insecure. I make mistakes, I am out of control and at times hard to handle. But if you can't handle me at my worst, then you sure as hell don't deserve me at my best." — Marilyn Monroe

What special skill, talent or gift would you like to give back to the community?

I work with a lot of designers, manufacturers and re-sellers to help develop the designs from concept through implementation. I have a deep amount of institutional knowledge when it comes to beads, rhinestones and Swarovski crystals.

What is your biggest business challenge right now?

Marketing & Social Media

Why do you want to be a part of heymama?

To connect with other women who are just like me - balancing a business with motherhood. I don't have a lot of friends who work full time and are also moms. I am also looking for developing mutually beneficial relationships between my company and other member companies. We can all be stronger together.

xx Alisa Mandel Nogen

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