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Andrea Wasserman

Box The Party Founder Events New York, NY
About Andrea
After daydreaming about my entrepreneurial ambitions while climbing the corporate retail ladder for the past decade, I finally took the plunge.. I recently announced the launch of my business, Box The Party (boxtheparty.com). Our platform will help people - usually busy moms - who are throwing parties at home more easily achieve their visions. There’s so much inspiration (see: Pinterest) for event planning but also so much pressure (see: Instagram) to execute the perfect party. I want to help bridge the gap between the two.

Life's not a dress rehearsal.
& Bring your own sunshine.
Don't let what you want get in the way of being grateful for what you have.

How many kids? Ages?

Joseph (2-02-2016)

Interested In

Collaborating, Friendship, Hiring Talent, Mentoring, Networking

Words you live by/quotes you love

Life's not a dress rehearsal.
& Bring your own sunshine.
Don't let what you want get in the way of being grateful for what you have.

Best advice you've ever been given

Don't be afraid to ask. But if it's not a question, don't end the sentence as if it is.

Personal Passions, Charities, Hobbies:

- Endlessly walking the streets of NY and checking my compulsive lists of shops/restaurants/bars/cafes to make sure I hit whatever's nearby - Spending time cooking with my mom or walking the beach with my family - Obsessing over Twitter - Trying to make a dent in the stacks of periodicals to which I subscribe - Mentoring through Cornell and Columbia, advising companies in the NY Fashion Tech Lab and XRC (retail tech) Labs, and sitting on the National Advisory Board of The Birthday Party Project (throws birthday parties for kids in homeless shelters)

What do you want to achieve in 2018, personally and professionally?

Successfully pilot Box The Party during a beta test and then build an e-commerce platform that looks inspiring and has a product assortment I'm proud to market.

Name one thing that scares the shit out of you:

The people I love dying.

What is one thing that would be game-changing for your business right now?

A ton of party goods wholesalers who want to drop ship to me at great prices lined up at my door.

If you could tell your 20 year old self one thing, what would it be?

Be patient and humble and accepting.

Why do you want to be a part of heymama?

I draw energy from spending time with people so I'd love to meet more, especially at this mom/business intersection. I find something fun or useful comes out of nearly every interaction I have. One of the biggest compliments I received in recent memory was a Twitter friend calling me out among a few other women as going out of my way to support other women without competitiveness. I'd be really excited to be part of a group of women who get together (virtually and physically) to support each other in both work and life/motherhood.

xx Andrea Wasserman

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