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Ashley Petrie

Fred Segal VP of Merchandising & Brand Development Fashion los angeles, CA
About Ashley
I am due Dec 17th with my first child, and my husband and I are very excited for our baby boy! I am originally from the bay area, and moved to LA to follow my dreams in fashion. I've been lucky to work with some incredible people and grow within the industry over the past 10+ years. Currently, I am the Merchandising Director at Fred Segal. I oversee all of the product for our stores globally, and manage a diverse team of international buyers. Last year we opened a new flagship store in LA and I am always excited to find new opportunities to connect Fred Segal with the local community.

Don't over think it, buy the shoes.

How many kids? Ages?

Rhodes Lee Petrie / Male / 2 months old

Interested In

Collaborating, Consulting, Friendship, Networking

Words you live by/quotes you love

Don't over think it, buy the shoes.

What special skill, talent or gift would you like to give back to the community?

Experience and knowledge of the retail industry and a vast wealth of connections in the fashion world- from designers to manufacturers

What is your biggest business challenge right now?

Leadership & Scale

What is one thing that would be game-changing for your business right now?

Interesting partnerships with local creatives and opening additional stores across the world.

Why do you want to be a part of heymama?

To meet other like-minded women who balance motherhood with work. With my first child on the way I am excited to speak to other mamas of industry to collaborate and hear their stories.

xx Ashley Petrie

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