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Dana Schoonover

Never A Wallflower Owner/Designer Fashion Denver, CO
About Dana
When we moved to CO 6 years ago I decided to pivot my career into something that was more passion than job. After working in sales for several years and navagating motherhood while striving to be a top sales proformer in the pharmaceutical industry, I simply couldn't juggle a huge territory and 3 boys under 5 years old. Beyond that, I truly wanted to LOVE my job! After getting everyone settled in CO and with a major birthday looming, I decided that I must go for my dream of creating my own fashion label or regret it for the rest of my life.

Never A Wallflower - this is not only a my company name, but my motto for living! Life should never be lived on the sidelines.

How many kids? Ages?

Keaton / Male / 12 years old
Asher / Male / 10 years old
Bowen / Male / 7 years old

Interested In

Collaborating, Finding a Mentor, Friendship, Hiring Talent, Mentoring, Networking

Words you live by/quotes you love

Never A Wallflower - this is not only a my company name, but my motto for living! Life should never be lived on the sidelines.

Best advice you've ever been given

There may be people that are smarter, but no one should ever work harder than you.

Personal Passions, Charities, Hobbies:

too many to count:) I love to bake and made my son's 7th birthday cake today - Lego Ninjago! I paint and knit, quilt and crochet. Gardening fills up a deep space in my soul and given a good book, will stay up reading until the wee hours of the morning. I am an adventurer, and have climbed glaciers in Iceland, rappelled into caves and most recently hiked the Via Feratta in Telluride - where I learned that your legs can literally shake like a cartoon when you are sufficiently afraid;)

What do you want to achieve in 2018, personally and professionally?

This year Never A Wallflower will double in revenue by expanding our collections each season, doubling our wholesale accounts and increasing our online sales presence.

Name one thing that scares the shit out of you:

not being able to create everyday.

What is one thing that would be game-changing for your business right now?

Landing one of the 'majors' - a department store retail account.

If you could tell your 20 year old self one thing, what would it be?

Believe in yourself! You have an incredible contribution to make in this life!!

Why do you want to be a part of heymama?

I need a community of like minded, strong, working women to learn from, grow with and teach.

xx Dana Schoonover

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