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Eli Yonas

Toki Mats CEO Family Burlingame, CA
About Eli
Mama of 2, head of sales at a fashion/tech startup by day, founder and CEO of an eco-friendly play mat company by night.

Don't look back, you're not going that way.

How many kids? Ages?

Noam Yonas / Male / 4 years old
Shaya Yonas / Female / 2 years old

Interested In

Collaborating, Finding a Mentor, Friendship, Networking

Words you live by/quotes you love

Don't look back, you're not going that way.

What special skill, talent or gift would you like to give back to the community?

How to use humor to navigate challenges

What is your biggest business challenge right now?

Balance. Not just how to balance a side hustle, a day job, and a family- but how to balance organic growth with intentional growth- do I let the business have a life of its own and ride the wave, or do I steer the ship?

What do you want to achieve in 2018, personally and professionally?

Efficiency. With my business, I want to set us up to scale without breaking and burning out. Personally, I want to maximize my impact as a mom and wife through efficient time management.

What is one thing that would be game-changing for your business right now?

Outsourcing assembly and fulfillment!!

Why do you want to be a part of heymama?

I crave connecting with working moms, supporting each other, sharing stories, and being a part of a community of mom bosses.

xx Eli Yonas

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