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Felicia Alexander

BoxUnion Co-Founder Wellness Pacific Palisades, CA
About Felicia
I'm a recovering Sales and Marketing Executive. I spent almost 20 years working in senior positions for Mattel, Sony, and Demand Media (now Leaf Group). As a fitness enthusiast, I always dreamed of one day owning my own studio. Together with an incredible business partner plus the support of my husband and 11-year-old son, BoxUnion was born.

Fail fast. Be humble & stay hungry.

How many kids? Ages?

Gavin / Male / 12 years old

Interested In

Collaborating, Networking

Words you live by/quotes you love

Fail fast. Be humble & stay hungry.

What special skill, talent or gift would you like to give back to the community?

I'm a connector. There is nothing that I love more than introducing people and helping people achieve their dreams.

What is your biggest business challenge right now?

Learning to scale. We are opening our second and third locations. I want to make sure our culture and hospitality permeate through all locations.

What is one thing that would be game-changing for your business right now?

Creating more brand awareness. There are still so many people that don't even know BoxUnion exists.

Why do you want to be a part of heymama?

I know a handful of women that are part of the HeyMama community and they all speak so highly about the group and the relationships they have formed. I'm a huge supporter of women in business and I'd love to connect with a group of like-minded women.

xx Felicia Alexander

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