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Hayley Nivelle

ellie Co-Founder & CEO Tech New York, New York
About Hayley
Co-Founder + CEO of ellie, the new app for parenting groups. Think the best of Facebook and Slack combined + more. I'm also a mom to two boys and a wife and love all the males in my life.

When I was pregnant with my first son, my husband and I were living in Williamsburg, Brooklyn. I knew there was a moms group in the area, but I didn't know which platform it was on, who the admin was or how to join. I eventually got to the right place, only to find that a group of thousands of women were still using yahoo groups to communicate. After feedback from hundreds of millennial moms, the roadmap for ellie was born. ellie is the alternative to email, Facebook and Slack that moms groups desperately want. It's a platform where moms can form or join groups and connect with other moms in a social setting that gives moms control over the content they consume. My online moms groups have been an invaluable part of my journey as a mom; ellie is finally giving moms groups a home.

Be present. Live, love, laugh and try not to worry too much.

How many kids? Ages?

Oliver / Male / 3 years old
Andrew / Male / 1 year old

Interested In

Collaborating, Consulting, Finding a Mentor, Friendship, Networking

Words you live by/quotes you love

Be present. Live, love, laugh and try not to worry too much.

What special skill, talent or gift would you like to give back to the community?

I can help founders think about what legal risks they should actually care about and how to most efficiently prioritize and manage such risks with minimal investment of company time and resources.

What is your biggest business challenge right now?

Marketing & Social Media

What is one thing that would be game-changing for your business right now?

Getting groups to join the app upon launch who are willing to give us feedback and be patient while we continuously work to improve it. Once we launch, positive press in the mom community would be amazing.

Why do you want to be a part of heymama?

I need a support system of women I can turn to for insights and advice. Three days before my second son was born, I completed the Project Entrepreneur 2018 intensive in NYC. It was an amazing two days of connecting with truly inspiring women entrepreneurs and it made me realize how I wish I was surrounded by such women on a regular basis. My husband and co-founder are great, but I'm really yearning for a group of entrepreneurial moms who truly get it and who can share their advice along this crazy start up journey.

xx Hayley Nivelle

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