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Jacqueline Yuen

Joy Tech Burlingame, CA
About Jacqueline
I started as a health and wellness nut, and was a practicing registered dietitian nutritionist. After my MBA I fell in love with brand management and marketing, working with household names like Del Monte Foods. Cofounding a VC backed hardware startup was so outside of my comfort zone. But 3 years later, I'm ecstatic to finally ship the Joy Album, a smart photo album designed to bring families together around their life stories again. My true passion are my kids, Avery (4) and Jameson (2) who bring true meaning to my life.

Do everything in love

How many kids? Ages?

Avery Claire / Female/ 04-10-2013
Jameson Ander / Male / 02-20-2015

Words you live by/quotes you love

Do everything in love

This is a bit corny but it's literally my north star for all things in life. It's the waves in life that make it so wonderful but when the big ones come I can sometimes lose my bearing. Whether I'm celebrating successes or reflecting on tough lessons, I try to find my bearing but remembering everything I do should be with love. Remembering love is above all things, helps me stay focused on what matters and gives me purpose.

Best advice you've ever been given

It's actually 4 defining principles from my favorite Dean
- Confidence without attitdue
- Question the status quo
- Beyond yourself
- Student always

Personal Passions, Charities, Hobbies:

I'm a skin care junkie and believe wellness for the outside is as important as the inside - I'm always on the lookout for great products, get facials when I can, and do a face masks twice a week
I also love the psychology behind early child development. Understanding and accepting where your child is harder than it seems.

What are your personal/brand goals for this year?

After 3 years of hard work bringing the Joy Album to life, my goal is for Joy to connect families around their life stories again - including mine. Two years ago, my mom who lives in Asia, was paralyzed from the waist down. It was hard for my young kids to maintain a close relationship with her an ocean apart. We FaceTime'd, but the kids were often distracted by apps or had little to say. Now they leave messages for the grandparents on the Joy Album, they call each other and live screen share albums to recount their latest swimming accomplishment. The direction of technology is both amazing and scary when I think about my children's future. My hope is to contribute to technology that brings families together, to celebrate the stories that bind us instead of the ones that separate us.

Name one thing that scares the shit out of you:

Rodents and clowns.

What is one thing that would be game-changing for your business right now?

To sell out when we launch this month!

If you could tell your 20 year old self one thing, what would it be?

If you think there's a slight chance you might be in tech, take a coding class.

Why do you want to be a part of heymama?

To find a support group of mamas who have their own paths and stories on how they find balance between being a mama and everything else that they represent

xx Jacqueline Yuen

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