hit enter to search

Not a member? Learn more about our community.

Apply Now!

Join our community to
discover HEYMAMA Benefits!

Already a member? Sign In.

Jen Cayle Gaum

Sam & Maddy Makeup Founder/Owner Beauty New York, NY
About Jen
Your Glow Guru
Founder of Sam & Maddy Makeup.
Creator of Flushed Yoga Glow, Inner Glow Services, The Glitter Heart Project & Wine Time Confessions (a collaborations with Ariane Gold; creator of goldno.8).
I am born and raised in Halifax, Nova Scotia Canada which has a major influence on me and my approach to people in general. I am extremely warm, friendly, fun, open and ‘down to earth’. Ever since I was a young girl growing up, I understood the magic and power of female friendships. I've been supporting, empowering and helping women shine ever since.
My makeup career led me to New York City - 22 years ago. I worked for several major cosmetic companies as an international educator traveling all over Canada, USA and Europe teaching makeup application.
After I had my kids Sam and Maddy, I was around new moms all the time. I saw how tired they looked and how they were constantly giving to everyone else around them and forgetting to take care of themselves. I started showing the moms in my circle a quick way of doing makeup that made them look like they had a great night’s sleep and a killer workout. I called it AwakeandAlert and I saw the power of how taking a little time for themselves made these women not only feel better, but behave differently as well because when you feel better, you do better. That's when Sam and Maddy Makeup began and I created my trademarked look "Flushed Yoga Glow".
I offer makeup products, makeup services and inner glow services. My goal is to reach as many women as possible and let them know that makeup doesn't have to be complicated and you can still wear it and look like yourself. I also want to empower as many women possible by helping them work on their inner beauty which is why I created Inner Glow Services For Women.

When women support each other incredible things can happen!

How many kids? Ages?

Sam / Male / 8 years old
Maddy / Female / 6 years old

Interested In

Collaborating, Consulting, Finding a Mentor, Friendship, Hiring Talent, Mentoring, Networking

Words you live by/quotes you love

When women support each other incredible things can happen!

What special skill, talent or gift would you like to give back to the community?

I believe all women should be fun, fearless, and feminine. I am passionate and dedicated to helping women shine by bringing out her best self. I want to make as many women "glow" as possible through my makeup products, makeup services and my inner glow services for women. We know that the more you love yourself the more effortless it is to glow. After making the necessary changes in my life, I’m now committed to helping as many women as possible to put themselves first, own their self worth and to live their best life.

What is your biggest business challenge right now?

Marketing & Social Media

What is one thing that would be game-changing for your business right now?

To increase my reach

Why do you want to be a part of heymama?

My intentions are to connect, collaborate, inspire and be inspired by this amazing group of women.

xx Jen Cayle Gaum

related heymamas

Beauty Denver
Anna Elyce Smith
Beauty New Jersey
Heather Harlan
Beauty New York
Sarah Pearsall
Beauty Los Angeles
Astrid Swan
Beauty Orange County
Katie Gibson
Beauty Connecticut
Devyn Taylor
Beauty Los Angeles
Josephine Atluri
Beauty New York
Megan Harper
Beauty Los Angeles
Julie Solnit
Beauty San Jose
Monette Dacasin

Sign up for our newsletter!