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Julie Himelstein

Sid & Rye Treats Owner Food Los Angeles, CA
About Julie
After a long career in fashion (former Product Manager at Ralph Lauren in NYC), I wanted to do something completely different. Inspired by my kids, I conceptualized Sid & Rye Treats a year ago when I was looking for a unique craft idea for my daughters birthday. The cookie design idea came to fruition.
Sid & Rye Treats is a DIY cookie design company that curates stylish parties and DIY kits.
Designed like an arts and crafts station, our parties provide everything that is needed to design the most imaginative and yummy treats!

I am working on expanding upon the diy kits and would love to connect with suppliers, recipe developers, marketing and food industry professionals.

During “me time”, I LOVE bad reality tv (bachelor, real housewives) gym, discovering new restaurants and cookbooks, and wine!

We live in sunny LA.... (my husband Jake, and my girls Sydney and Riley.)

Put yourself out there to make things happen.

How many kids? Ages?

Sydney / Female / 6 years old
Riley / Female / 3 years old

Interested In

Collaborating, Finding a Mentor, Friendship, Hiring Talent, Networking, Playdates, Starting a New Company

Words you live by/quotes you love

Put yourself out there to make things happen.

What special skill, talent or gift would you like to give back to the community?

I love kids! So mentoring or working with underprivileged kids would be something I would pursue in the future. I am currently a co-chair on the board that puts on all the toddler/ kids events at Sinai Temple in Los Angeles.

What is your biggest business challenge right now?

Leadership & Scale

What is one thing that would be game-changing for your business right now?

Finding the right supplier to get my ideas off the ground!

Why do you want to be a part of heymama?

I am still a “baby” company and would love to network and gain some mentors with other startup mamas. Would love to develop some unique friendships as well and support other women in Los Angeles.

xx Julie Himelstein

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