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Kaitlin Strobel

Kait and Toby Kait and Toby Fashion Harrison, NY
About Kaitlin
My name is Kaitlin (just like 50% of the population born in the 80’s and 90’s) and I live in Westchester, NY with my husband, our 18 month old daughter Penny, and our mini golden doodle, Murray. My husband and I lived in NYC for 10 years before we made the jump to the burbs last year (the commute is actually a welcome reprieve from the normal chaos of my life). Kait and Toby is a brand that has been simmering in my brain for over four years and I finally hit the gas a couple years ago when I was seven months pregnant with my daughter. It was probably a crazy time to make advances with my business but it turned out to be the perfect time for me. I had some time off for maternity leave (from my day job as a recruiter) so I did whatever I could during that time to build up the brand. After four months off from my “day job”, I went back to work three days a week so that I could still fit in time to build my business. After a lot of hustle, grit, frustration and excitement, I launched my jewelry line on October 1st of this year, and it’s been such a thrilling experience. I am really passionate about my brand; our jewelry is personalized and unique, and we give back to charities that are hand-picked by our customers. It’s an incredibly rewarding and humbling experience to create something of your own and to see friends and family support you. I have big goals to build out our brand to include more jewelry categories (we’re currently only necklaces), and to create more designs beyond our signature collection. I’ve got my work cut out for me but I’m excited about the unknown, and all that’s left to come.

When we all give a little, we all get a lot.

How many kids? Ages?

Penelope James Strobel / Female / 1 year old

Interested In

Collaborating, Finding a Mentor, Friendship, Hiring Talent, Mentoring, Networking

Words you live by/quotes you love

When we all give a little, we all get a lot.

What special skill, talent or gift would you like to give back to the community?

I'm a recruiter by trade and I’ve been working at a staffing firm for almost 9 years where I’ve been doing high volume and strategic recruitment for many start-ups and creative organizations in New York City. I have a wealth of knowledge within the HR/Recruitment space and I have a fairly large network within the start-up world. Recruitment is so important to any business, because it’s truly the people that make the brand. I’d love to be able to share my knowledge and experience with the HEYMAMA community. I also pride myself on being a creative problem-solver. I have always had this innate desire to solve problems. I like to think outside the box and I love coming up with unique solutions.

What is your biggest business challenge right now?

Marketing & Social Media

What is one thing that would be game-changing for your business right now?

To grow the brand I need to engage more people. I am a one-woman show right now and I definitely need to partner with people who can help me with content, marketing, social media and building out the brand as a whole.

Why do you want to be a part of heymama?

I'm hoping to gain friends, mentors, mentees and opportunities within the HEYMAMA community.

xx Kaitlin Strobel

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