hit enter to search

Not a member? Learn more about our community.

Apply Now!

Join our community to
discover HEYMAMA Benefits!

Already a member? Sign In.

Kelsey O’Connell

BELLE FORCE founder, ceo Fashion New York, New York
About Kelsey
I married my high school sweetheart at 22 (such babies!), we moved from the midwest to NYC at 25, and I worked in the corporate world as a fashion designer for almost 10 years before shifting gears to start my business, Belle Force. What started as a small idea I couldn't shake turned into a nights and weekends project, until I took the plunge 2 years ago and left my full-time job to pursue the opportunity further. I still hold a part-time freelance design position 2 days a week, and the rest of the time I work from the apartment / coffee shops - trying to build a small, scrappy, bootstrapping business into something successful and sustainable! This summer, after 10 years of marriage and 2 years into my business, we found out we were expecting our first child - a baby boy, due in March 2019! We're thrilled and it's not a surprise - we were trying - but I'd be lying if I said I wasn't also feeling really overwhelmed and intimidated by the idea of caring for a child while also tending to my baby business! I'm grateful and excited to have this community to help me figure it all out...

“You cannot get through a single day without having an impact on the world around you. What you do makes a difference, and you have to decide what kind of difference you want to make.”


― Jane Goodall

How many kids? Ages?

first baby due 2019 / Male / 0 month old

Interested In

Collaborating, Consulting, Finding a Mentor, Friendship, Mentoring, Networking

Words you live by/quotes you love

“You cannot get through a single day without having an impact on the world around you. What you do makes a difference, and you have to decide what kind of difference you want to make.”


― Jane Goodall

What special skill, talent or gift would you like to give back to the community?

I am creative and collaborative, and I'm always scheming a way to connect people for mutually beneficial projects. I've built a number of events and programs through Belle Force that have been fun, effective, and successful!

What is your biggest business challenge right now?

Funding & Finance

What is one thing that would be game-changing for your business right now?

an opportunity to spread the word to a large audience - through press or collaboration.

Why do you want to be a part of heymama?

Throughout the process of starting a brand, I've realized the absolute necessity of having a strong community, and while I've been so lucky to connect with a number of generous, supportive female founders, I am still craving more of a "tribe." I am in awe of every woman that's managing both business and children, and I look to be inspired, connect, and hopefully return the favor to others as I continue to grow and learn!

xx Kelsey O’Connell

related heymamas

Fashion San Francisco
Hillary Barber
Fashion Los Angeles
Tori Spelling
Fashion Los Angeles
Cynthia Chamberlain
Fashion Los Angeles
Breegan Jane
Fashion New York
Shabnam Mirza
Fashion San Francisco
Vanessa Kruze
Fashion New York
Chrystie Neidhardt
Fashion Los Angeles
Elyssa Sanders
Fashion New York
Beryl Solomon
Fashion New York
Patricia de Picciotto

Sign up for our newsletter!