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Finlay / Male / 2011
Elisabeth / Female / 2014
Collaborating, Consulting, Finding a Mentor, Friendship, Hiring Talent, Mentoring, Networking, Playdates
Be you. Not them.
Live in the moment.
As it pertains to launching a business: Entrepreneurship is gray...there is never black or white. You are always going to be in a gray area, never really knowing the perfect way or answer. You have to be ok with 'gray' if you're going to start a successful business.
Currently, Interior Design is very interesting and I've LOVED the decorating process for our new home. Other than that, I am working on refining my fishing and tennis skills.
I recently found Humanwire, an incredible new company to support refugee families and children, and am always looking out for other ways to contribute in a meaningful way to help children who need it the most.
Personal: Enjoy EVERY MOMENT with kids - they are growing super fast and I know we will look back on these very hectic days and miss their tiny faces.
Brand: The Line Studios is focused on e-commerce imagery and as we grow, my goal is to use data to inform smart creative decisions - how many views are best for the customer, when to add video to product photography, etc. We are currently building a a self-service product photography 'box', which will address many brands' imagery challenges in this current e-commerce landscape, and we will hopefully be able to market it to new clients by the end of the year. And the most concrete goal: to land 3+ long term contracts with large companies.
My daughter when she turns 16 (she's currently 3, though, so we're good for a little while).
3 long-term contracts with large companies would be a game-changer - we are currently close to signing 2 so fingers crossed. As a self-funded business, it would allow us to reinvest our profits into the development of our key differences: creative analytics and e-commerce photography innovation.
It all comes down to confidence. And if you have to, fake it till you make it (most people are faking it at some point!).
This group resonated with me for several reasons.
The people: The women all seem to be on similar paths, balancing entrepreneurship with families, and I'd love to be part of a community like that, where it's possible to be inspired, motivated and learn.
The perks: As an introvert, getting exposure for my business can be a painful process. It's appealing to me that this community might be able to provide features for us as we look to grow our brand recognition.
The inspiration: Always seeking new ideas and love hearing new stories and reading about how someone else is making it all happen! It's very motivating and keeps me going!