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Lindsay More Nisbett

The Line Studios Beauty Brooklyn, New York
About Lindsay
I launched my company, The Line Studios, in December 2015 and it's been a challenging and wonderful ride so far! I am able to apply creative thinking in a whole new way, which is very satisfying. And I can't imagine having the flexibility required to balance family and work without owning my business....it's definitely one of the biggest (and unplanned) perks.

I have also recently relocated our family to Florida to be closer to my parents, and though my 'commute' is a bit longer, I love coming back to our little tropical home.

Be you. Not them.

How many kids? Ages?

Finlay / Male / 2011
Elisabeth / Female / 2014

Interested In

Collaborating, Consulting, Finding a Mentor, Friendship, Hiring Talent, Mentoring, Networking, Playdates

Words you live by/quotes you love

Be you. Not them.
Live in the moment.

Best advice you've ever been given

As it pertains to launching a business: Entrepreneurship is gray...there is never black or white. You are always going to be in a gray area, never really knowing the perfect way or answer. You have to be ok with 'gray' if you're going to start a successful business.

Personal Passions, Charities, Hobbies:

Currently, Interior Design is very interesting and I've LOVED the decorating process for our new home. Other than that, I am working on refining my fishing and tennis skills.

I recently found Humanwire, an incredible new company to support refugee families and children, and am always looking out for other ways to contribute in a meaningful way to help children who need it the most.

What are your personal/brand goals for this year?

Personal: Enjoy EVERY MOMENT with kids - they are growing super fast and I know we will look back on these very hectic days and miss their tiny faces.

Brand: The Line Studios is focused on e-commerce imagery and as we grow, my goal is to use data to inform smart creative decisions - how many views are best for the customer, when to add video to product photography, etc. We are currently building a a self-service product photography 'box', which will address many brands' imagery challenges in this current e-commerce landscape, and we will hopefully be able to market it to new clients by the end of the year. And the most concrete goal: to land 3+ long term contracts with large companies.

Name one thing that scares the shit out of you:

My daughter when she turns 16 (she's currently 3, though, so we're good for a little while).

What is one thing that would be game-changing for your business right now?

3 long-term contracts with large companies would be a game-changer - we are currently close to signing 2 so fingers crossed. As a self-funded business, it would allow us to reinvest our profits into the development of our key differences: creative analytics and e-commerce photography innovation.

If you could tell your 20 year old self one thing, what would it be?

It all comes down to confidence. And if you have to, fake it till you make it (most people are faking it at some point!).

Why do you want to be a part of heymama?

This group resonated with me for several reasons.
The people: The women all seem to be on similar paths, balancing entrepreneurship with families, and I'd love to be part of a community like that, where it's possible to be inspired, motivated and learn.
The perks: As an introvert, getting exposure for my business can be a painful process. It's appealing to me that this community might be able to provide features for us as we look to grow our brand recognition.
The inspiration: Always seeking new ideas and love hearing new stories and reading about how someone else is making it all happen! It's very motivating and keeps me going!

xx Lindsay More Nisbett

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