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Mariquel Waingarten

HICKIES Co founder and CMO Retail brookyln, New York
About Mariquel
Mother of a 1 and a half year old and another coming this november. I am a female entrepreneur that owned a hotel in Argentina and now own and run HICKIES, a company that reinvented shoelaces and made them easier and cooler. I run the comoany with my husband and we have been doing this from ny for the past 8 years. We are a global business selling in 40 countries and collaborating with adidas and other brands to replace traditional shoelaces for HICKIES never tie laces.

Do your best and be nice to people

How many kids? Ages?

Sur Frydlewski / Male / 1 year old

Interested In

Collaborating, Networking

Words you live by/quotes you love

Do your best and be nice to people

What special skill, talent or gift would you like to give back to the community?

Well, I have a lot of HICKIES to give away ;)

What is your biggest business challenge right now?

We are now focusing on kids and our challenge is to be able to tap that opportunity without loosing our grow up cuatomers

What do you want to achieve in 2018, personally and professionally?

I want to see more people (grown-ups and kids) wearing and loving my product
Personally I want to explore more of my creative side and grow as a mother of (soon to be) 2 boys.

What is one thing that would be game-changing for your business right now?

To find more collaborations like the one we did with adidas.

Why do you want to be a part of heymama?

I want to meet other moms like me and also get into the “mommy” world to offer my product.

xx Mariquel Waingarten

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