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Melissa Ben-Ishay

Baked by Melissa Founder, President, Chief Product Officer Food New York, NY
About Melissa
Melissa Ben-Ishay is a mom, baker, and founder of Baked by Melissa, the New York City-based brand famous for its signature, bite-size cupcakes and treats. Passionate about baking since childhood and with the idea that people should be able to taste more flavors without a post-dessert guilt trip, she decided to do what she loved and launched Baked by Melissa in 2008 after being fired from her job in advertising. The company started in her tiny NYC apartment kitchen, and now operates 14 stores and ships nationwide, selling over 100 million cupcakes. Melissa currently serves as the company’s President and Chief Product Officer. In October of 2017, she released her first cookbook, Cakes by Melissa.

As a working mother, she's constantly trying to find the balance between her family and the love of her job. She has 2 beautiful daughters, Scottie and Lennie, who are truly her whole world - I've seen this first hand :) It is no coincidence she refers to herself as a mother first and foremost in her bio.

How many kids? Ages?

/ Male / 3 years old
/ Male / 8 months old

What special skill, talent or gift would you like to give back to the community?

Her first love is baking, and she LOVES making people happy by sharing her bite-size treats.

Melissa is incredibly passionate about female empowerment and advancement in the workplace, and shares her experiences and advice at various summits, conferences, etc. She hopes to inspire others to pursue their passions by sharing the story of Baked by Melissa. When she was a little girl and her dad drove her to school, each day he would say "you are smart, capable, and you can do anything." This mentality has always stayed with Melissa, and she inspires her Baked by Melissa team with the same message today.

What is your biggest business challenge right now?

Balancing Work & Motherhood

Why do you want to be a part of heymama?

To represent and support other females in business, share her love of dessert, and to be surrounded by other like-minded hard-working mothers

xx Melissa Ben-Ishay

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