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Melissa Lerner

COOP Brand Partner, COO Advertising New York, NY
About Melissa
Two years ago I became a single mom to my beautiful daughter, Isabella. My priorities shifted and I realized the importance of balancing my family support and love for her with my love for work as an Operations specialist. Ironically, I find the two feed off each other as I’m responsible for streamlining processes and improving workflow with focus on overall company profitability and launching new systems for bill / pay, campaign management and programmatic buying platforms.

As an expert in planning and operations, I was the senior liaison between the planning teams and the financial teams. I have over 20+years of experience in advertising, with 17 years in Non-Traditional Media. At my latest agency, my team founded the non-traditional media group and established it as a separate smaller subsidiary company in which I was the Partner who acted in the capacity of COO. Prior to EnPlay, I have worked at Ogilvy, Mindshare, Kinetic, Zenith, Mediavest, MPG and Aegis.

Two unique experiences in my previous roles were 1) assisting media owners in creating custom packages for clients to provide tools and concepts for organic agency growth 2) working with clients to develop media opportunities and signage opportunities in their venues (establishing their own custom packages to sell to their advertisers).

Prior to overseeing operations, my vast experience in account management and client relations includes categories such as credit cards, financial institutions, luxury fashion brands, travel, airlines, automotive, pharmaceutical brands, packaged good, beverages, beer and alcohol and quick-service restaurants. I was part of many successful teams in terms of developing business for the OOH space and contributed towards many award winning or nominated OOH media plans. I also contributed to the OOH / Non-Traditional chapter of a University of Colorado textbook for advertising and marketing classes.

A couple of things in my social life that people would be surprised to learn is I love gambling and I love football (gambling on football too!). I can take an educated gamble and risk as needed which is interesting in my professional life. I am always very detailed in my work and very diligent about process and procedures but I can take educated risks to live in the grey area. This is very exciting and interesting for how I can be the educated risk taker for COOP and our COOP clients.

It is important that we are constantly looking at what we can develop next for COOP and our brands and take the unknown path when it can deliver big results. The unknown path is where I have seen the most success and happiness with my personal life, family life and professional life. I can't wait to experience more risk and more reward in our future COOP endeavors.

I am looking forward to this next chapter in my life as COO and ensuring that the daily operations and processes are about the COOP brand and people (vs procedures and tools). With this role, I will look to motivate and inspire the teams so they can continue to develop the best experiences and products for the clients.

Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness, that most frightens us.

How many kids? Ages?

Izzy / Female / 2 years old
/ Male

Interested In

Collaborating, Friendship, Networking, Playdates

Words you live by/quotes you love

Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness, that most frightens us.

Best advice you've ever been given

That it is okay and a positive thing for my daughter to love her Nanny so much - that I need to build the right village around her.

What special skill, talent or gift would you like to give back to the community?

Management & organizational skills, as well as someone to talk to about being a single working mom with a big career.

Personal Passions, Charities, Hobbies:

Yoga and charity work when I have time (donate when I don't have time) and now finding activities with Izzy.

What is your biggest business challenge right now?

Balancing Work & Motherhood

Name one thing that scares the shit out of you:

Raising Izzy as a single, working mom, I am scared I am not around enough.

What is one thing that would be game-changing for your business right now?

Helping with business development and connecting with more prospective clients for our branding business.

If you could tell your 20 year old self one thing, what would it be?

Live in the moments and cherish the memories. Friends, love, work, life changes and it's good to remember and smile without crying about the changes as they occur for too long.

Why do you want to be a part of heymama?

I would love to meet moms and single moms around NYC. I would love to have playdates and meet working moms.

xx Melissa Lerner

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