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Monica Banks

Gugu Guru Founder & CEO Family Northport, NY
About Monica
I launched Gugu Guru after years as a branding and marketing consultant in the mom and baby space working with global brands such as Pampers and Similac. I saw that there was a void in the growing baby products category, so I wanted to create an easier way for parents to receive highly personalized and pared down product recommendations. I am a mama of two (7-year-old Rory and 5-year-old Fiona), and stepmama to two (Emma, 19 and Meghan, 23). I live in Northport, NY (Long Island.)

Perhaps we should love ourselves so fiercely, that when other see us they know exactly how it should be done. - Ruby Francisco

How many kids? Ages?

Rory / Male / 8 years old
Fiona / Female / 6 years old

Words you live by/quotes you love

Perhaps we should love ourselves so fiercely, that when other see us they know exactly how it should be done. - Ruby Francisco

What special skill, talent or gift would you like to give back to the community?

One of my biggest traits and the best ways that I can pay it forward is that I'm a connector. I have worked in the industry a long time, know a lot of brands, retailers and influencers. I love meeting people and introducing them to other people who share common goals and/or where they can have a mutually beneficial partnership.

What is your biggest business challenge right now?

Right now it would be figuring out how to communicate our Concierge service to our target audience of first time expectant parents, where it resonates. Since the service is a totally unique offering to the market and requires some explanation / education, it's not as easy as marketing a tangible thing.

What is one thing that would be game-changing for your business right now?

Figuring out how to properly position and sell our Concierge services.

Why do you want to be a part of heymama?

I love nothing more than supporting and connecting with other moms and mom-entrepreneurs.

xx Monica Banks

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