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Natalie Feild

Softsie CEO/Founder Family Baldwin, Maryland
About Natalie
Hi!! I'm a Mama to two little beauties, a wife, daughter, sister, friend, and Clinical Psychologist turned Mompreneur! A year and a half ago I launched Softsie, a unique line of infant and toddler lounge/sleepwear and accessories that is one-of-a-kind soft, and organically infused with aloe vera, jojoba oil, and vitamin E to help gently nourish and protect all skin types! The genesis of this idea came from my 6 month old daughter's awful bout with eczema and my desperation to bring her more comfort!

Everything happens for a reason!

Never give up!

How many kids? Ages?

Abigail "Abby" / Female / 3-14-2014
Taylor / Female / 8-26-2016

Interested In

Collaborating, Consulting, Friendship, Mentoring, Networking

Words you live by/quotes you love

Everything happens for a reason!

Never give up!

Best advice you've ever been given

Growing a business takes time and doesn't happen over night.

Personal Passions, Charities, Hobbies:

In my free time, I love to workout, go for long walks, head to the spa, and catch up on my favorite TV shows like Real Housewives, Homeland, Chicago Med, and Keeping up with the Kardashians (eeekk)!

A portion of the sales from my company, Softsie are donated to the Pay it Forward Fertility Foundation, a wonderful nonprofit that offers grants to couples who otherwise would not be able to afford the treatments they need to start and grow their families. My husband and I struggled for over two years to conceive our first child and were fortunate enough at the time to be able to afford the treatments we needed - and I hope that through the success of Softsie, that I can help many couples achieve their dream!

I am so passionate about this company and brand that I'm building, and have set the bar so high. There is so much to still accomplish! I am learning a ton along the way which I love, and meeting fabulous, inspirational people! This company has given me a renewed sense of focus, drive, and energy which I think can become a little lost when you enter Baby Land - even though Baby Land is the BEST place on earth!

What do you want to achieve in 2018, personally and professionally?

I have so many goals for Softsie! For next year, I hope to continue to increase my sales and customer base. I hope to do more heavy PR and digital marketing nationally. I hope to get some big names to endorse my brand - in order to help build my following on social media and increase brand awareness and sales! I also hope to make a trip out to California to tour my fabric mill and manufacturer!

Name one thing that scares the shit out of you:

Losing my children - can't even fathom it!

What is one thing that would be game-changing for your business right now?

For a big celebrity (or two or three!) to endorse my brand and for it be shared in the media! Getting on Oprah's Favorite Thing's List! Getting on Shark Tank! I made it to the second round this year but not to filming :-(

If you could tell your 20 year old self one thing, what would it be?

Take care of your body, sister!!

Why do you want to be a part of heymama?

For so many reasons! One of the first emails I sent when I launched was to Amri and Katya! I did hear back that maybe there would be a time to collaborate in the future and I'm hoping that time is now!

I believe Hey Mama is the perfect network for me personally and professionally. I want to be associated with other hard working, passionate, fun, fabulous mamas - to befriend, consult with, learn from, and hopefully help in return! Heymama is also the perfect platform to spread awareness about Softsie and the link to the fertility foundation I am giving back to - a win-win all around! I hope to become a part of this amazing group!

xx Natalie Feild

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