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Paula Herrera

MAPA Collective + MARIYA Founder + Co-Founder Fashion Brooklyn, New York
About Paula
Hola! My name is Paula and I am in love with connecting talented Colombian artisans with the broader consumer market. Exotic leather is where I started with MAPA (www.mapacollective.com), and just last year I started collaborating with another artisan group and launched MARIYA (www.shopmariya.com). Designed in the US and handmade in Colombia, the collections seek to promote sustainable employment in my native Colombia while creating something beautiful and one-of-a-kind. My first daughter, Maia Liliana, was born in August and I am adjusting to life in Brooklyn with a newborn. I am also a yogi (200hr certified instructor), love specialty coffee, and enjoy seeking out artisans worldwide to learn about their craft. I am looking to interact and collaborate with like-minded, creative mamas, and share my work, to date, with others.



It's in Spanish! Growing up my parents always told me and my brothers that "el no lo tienes asegurado"... which essentially means you'll never know until you give it a try. That always comes to mind when I'm making decisions and helps me take risks.

Interested In

Business, Mentorship, Friendship, Playdates, Networking, and Inspiration

Words you live by/quotes you love

It's in Spanish! Growing up my parents always told me and my brothers that "el no lo tienes asegurado"... which essentially means you'll never know until you give it a try. That always comes to mind when I'm making decisions and helps me take risks.

Best advice you've ever been given

Every day do at least one thing - big or small - that works toward launching your dreams.

Personal Passions, Charities, Hobbies:

Yoga is my elixir! My practice is what keeps me feeling my best both mentally and physically. Even 30 minutes on the mat leave me happier and energized. Plus, it’s easy to squeeze in during naptime!

Name one thing that scares the shit out of you:

Childbirth. But I did it! And would do it again in a heartbeat.

What is one thing that would be game-changing for your business right now?

Sales! Wholesale sales, retail sales, all sales. We need to get the word out about this beautiful merchandise with a beautiful backstory. The more we sell, the more we order from our artisans, and the greater impact we have!

If you could tell your 20 year old self one thing, what would it be?

Late-night eating is never a good idea.

Why do you want to be a part of heymama?

I am super interested in meeting other young mothers who are dedicating time to both their young children as well as their own ventures, simultaneously. That sense of community is something that I want to build up in my day-to-day - both through what I can benefit from being around like-minded members, but also what I can contribute to others with my experiences, to date. I have a strong business background (versus technical design training), so I love seeking feedback from seasoned designers with similar creative aesthetics and am always willing to provide guidance on the business side of things! On a non-business level, I love seeing the theme of health + wellness throughout the hey mama community - something that is super important in my life and definitely an underlying theme throughout my days.

xx Paula Herrera

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