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Rosie Johnston

by rosie jane CEO/Founder Beauty North Hollywood, CA
About Rosie
I am a mother of three and the founder/CEO of by/rosie jane, an eco-friendly and clean fragrance line based in Los Angeles. by/rosie jane started back in 2010 when I was working as a makeup artist. I wanted to create my own signature scent to wear everyday even while I was pregnant with my kids, so I was determined to create something that was not only non-toxic but also smelled amazing. After lots of mixing, my first scent Leila Lou was born and continues to be our bestseller today. Since then by/rosie jane has hugely expanded. We now have 5 different fragrances available at Sephora, online and worldwide. Our brand is growing quickly and I am looking into opportunities for expansion and collaboration. Right now our biggest brand challenge is funding, as we have so many great opportunities, but are struggling to take advantage of them due to a lack of capitol. My goal for by/rosie jane is to build it into a lifestyle brand the encompasses fragrance, beauty, and easy living.

How many kids? Ages?

/ Male / 11 years old
/ Male / 2 years old
/ Male / 8 years old

What special skill, talent or gift would you like to give back to the community?

I am interested in mentoring and educating other entrepreneurs on eco-friendly beauty and safe synthetics.

What is your biggest business challenge right now?

Funding & Finance

Why do you want to be a part of heymama?

I would like to collaborate and interact with like-minded working moms. I'm eager to be educated and educate others about the eco beauty industry and collaborate with brands in different sectors.

xx Rosie Johnston

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