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Sarina Appel

Sarina Appel PR Principle Marketing New York, NY
About Sarina
Native New Yorker Sarina Appel is a Public Relations, Marketing and Events professional with over 18 years of experience representing lifestyle brands and experts. Sarina supports clients in their objectives to reach consumers through “word-of-mouth” techniques, strategic brand and influencer partnerships, as well as tried-and-true media relations. Prior to her current role as mother and independent PR specialist, Sarina developed best-in-class publicity programs for H&M, Snapple, Samuel Adams Beer, EJ Gallo Wine, and Tequila Don Julio.

"Nothing great was ever achieved without enthusiasm." -- Ralph Waldo Emerson

How many kids? Ages?

Evan, 10/23/2010
Spencer, 12/29/2012

Interested In

Collaborating, Consulting, Finding a Mentor, Friendship, Hiring Talent, Mentoring, Networking, Starting a New Company

Words you live by/quotes you love

"Nothing great was ever achieved without enthusiasm." -- Ralph Waldo Emerson

Best advice you've ever been given

Don't get too overwhelmed. It's PR, not the ER!

Personal Passions, Charities, Hobbies:

Passions include discovering all that NYC has to offer (shops, people, events) and honoring/preserving its rich history (classic NYC establishments which are becoming far and few between). When I'm not working, I love working out, recipe testing and spending time with the kids. As an active parent of two, Sarina has strong ties to various non-profit organizations and communities that are dedicated to improving maternal health in the U.S. and the future of our children including The Children’s Aid Society: The Association to Benefit Children, Wellness in the Schools, The Samfund for Young Adult Survivors of Cancer, Every Mother Counts, and The White Ribbon Alliance for Maternal Health.

What do you want to achieve in 2018, personally and professionally?

Staying grounded, connected to family and setting immediate/future goals.

Name one thing that scares the shit out of you:

The possibility of moving out of the city I love!

What is one thing that would be game-changing for your business right now?

Partnering with a like-minded professional to build up my current roster, establish a website!

If you could tell your 20 year old self one thing, what would it be?

Invest in Google, take more time off from work to travel

Why do you want to be a part of heymama?

This application is a long time coming. What has taken me so long??? Oh, yeah. Finalizing prioritizing myself!

xx Sarina Appel

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