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Shannon de Laat

The Virtue Project Founder Consulting Beverly Hills, CA
About Shannon
For the past 17+ years, Shannon has been wielding her superpowefitted countless companies including Kiehl’ser of building unparalleled relationships to support brand communications and business development among a variety of consumer categories + brands including lululemon, Neutrogena, Aveeno, Kiehl's, The Bombay Sapphire Foundation and The PR Net.

Volunteer work and supporting charitable causes is part of Shannon’s DNA. As a tribute to her late father, Shannon and her family helped build an orphanage in South Africa, a physical expression of the inherited focus on improving the welfare of children. Throughout her career there has been an underlying desire to apply her talents and expertise to impact positive change, and it is with this spirit Shannon moves to realize a venture: The Virtue Project.

Alone we can do so little; together, we can so so much.

How many kids? Ages?

Hugo Bourke / Male / 2 years old

Interested In

Collaborating, Consulting, Hiring Talent

Words you live by/quotes you love

Alone we can do so little; together, we can so so much.

What special skill, talent or gift would you like to give back to the community?

Networking, community building and strategic introductions.

What is your biggest business challenge right now?


What is one thing that would be game-changing for your business right now?

Finding new cause-focused brands to work with / help translate their mission-driven message(s) into compelling stories that will inspire and engage audiences that matter to them.

Why do you want to be a part of heymama?

Interact with like-minded women and continue to build supportive local community.

xx Shannon de Laat

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