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Tara Katz

Snap't Fashion Miami Beach, FL
About Tara
I'm a mom of three trying to show my kids that anything is possible with hard work and determination. I'm struggling to find the balance between happy home and happy self and sometimes feel like I'm on a never-ending roller coaster. There are days filled with excitement and days I want to vomit! But above all, I am passionate about our brand (my sister is my partner and BFF) and we are striving to do more than just help girls create great style and show the world their inner awesomeness.

It's ok to make mistakes- as long as you learn from them.

How many kids? Ages?

Jacob (09/14/05)
Sydney (10/14/07)
Jordan 02/20/13

Annie the Cat- 7 years old
Fluffy, her sister- 6 years old
New puppy yet unnamed...coming this Saturday! Yes, I'm nuts!

Interested In

Collaborating, Finding a Mentor, Friendship, Hiring Talent, Networking

Best advice you've ever been given

Pick your battles.

Personal Passions, Charities, Hobbies:

We work exclusively with anti-bullying charities. As a teenager, I was popular, smart and seemed to have it all. But, I definitely could have been a lot less judgmental and more inclusive of others. Fast forward to today, I am super focused on teaching my children how to treat others with respect, kindness and empathy.

My daughter was very, very sick at the age of 7. I work a lot with the Childrens Hospital here in Miami as well doing charity work with them. Any chance we get, my kids are trying to help make the world a better place.

I love to binge watch great TV- my faves are Younger, Odd Mom Out and Girlfriends Guide to...

What are your personal/brand goals for this year?

Growth! Growth! Growth! We are on the cusp of either make or break. We have had a great first year, but it's still not enough. We have tried PR, Social Media Marketing, Re-designing our website and more. Poured every dollar earned back into our company. We really want to take this brand to the next level.

Name one thing that scares the shit out of you:

Paying for my three kids to go through private school and college. The public schools in my neighborhood are not that great and I feel that a great education both inside the classroom and out, are paramount to developing strong, social human beings.

What is one thing that would be game-changing for your business right now?

Getting the Snap't brand into a major department store.

If you could tell your 20 year old self one thing, what would it be?

Look out for yourself first. Follow your own dreams before you follow your partners.

Why do you want to be a part of heymama?

I want to connect with other working moms who "get it". Yes, the struggle is so very real, but I feel that if we band together in support of one another we can achieve anything. I am looking for some mentors with experience in branding, merchandising and social media. I really want to feel part of a community.

xx Tara Katz

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