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The heymama team have been kind of obsessed with Daily Harvest for a while now, and when its founder Rachel Drori joined our community, we were more than a little excited. The fresh, organic smoothies are delicious for one, and have shortened our morning routine by a landslide. Each smoothie is packed with fruit, veggies, superfoods and healthful ingredients and take a minute to make. They’ve also recently launched overnight oats and ice cream (omg!). Leave it to this busy New York mama to create the perfect on-the-go line that makes us do a little happy dance. We checked in with Rachel to see how her company started and learn the secrets to her success. Read on…

Daily Harvest

My parents would work together to talk through complex business issues and always found a way to include my siblings and I in the dialogue. Whether or not I actually added any value at that time, I fell in love with the process of strategic thinking.

How did your background help to prepare you for your new journey as an entrepreneur?

Since my mom was an entrepreneur, the seed was planted early to be a creator and a problem solver. I crafted my career knowing I eventually wanted to build something and to make an impact on the world. Our dinnertime conversations were probably a bit different than those in most homes. My parents would work together to talk through complex business issues and always found a way to include my siblings and I in the dialogue. Whether or not I actually added any value at that time, I fell in love with the process of strategic thinking.

What was the hardest part about starting your company that maybe took you by surprise?

The hardest part has been finding balance. Being an entrepreneur takes all of you and then some – so balancing that with a family and their needs has been quite a challenge.

Dive in head first! It’s better to start and then iterate than to suffer from analysis paralysis and never get started.

What 3 things would you tell a mama with a dream who wants to build her own business?

Dive in head first! There’s never a good time, there’s never a perfect product. Get started and figure it out as you go. It’s better to start and then iterate than to suffer from analysis paralysis and never get started.

Daily Harvest

At what point did you decide to raise capital? What was your experience like?

When I started the business, I didn’t know if I wanted to raise money at all. I was nervous about investors understanding my overall vision for Daily Harvest, who might ask us to compromise on our quality for lower costs and higher-margins. If someone joined the investment team who didn’t understand the importance and appeal of organic, whole, unrefined foods, that would be a huge challenge. But there came a point when I knew I wouldn’t be able to realize my full vision without raising capital. I found investors who are 100% aligned with what we we’re building and will also add significant value as veterans in the space.

What’s next for Daily Harvest? Will you be expanding into other categories?

We just expanded into the ice cream (really ice cream!) space with the launch of Sundaes! Additionally, our customers should always keep an eye out for new products – we’re always cooking up something new. 

You started a business and had two children in the span of 3 years! Do you have any time-saving hacks that you’ve incorporated into your daily life?

It’s really all about planning ahead for me. I treat my family scheduling similarly to my work scheduling. Everything goes onto one calendar, and I use Sunday nights to plan out the week ahead. I front load child care, meal planning, ordering supplies like diapers so that during the week I can spend my family time on snuggles. 

Daily Harvest

What is your weekday morning routine?

Let’s see…The kids get up around 6am, so we spend at least 30 minutes in bed nursing my little guy and reading a few morning books. Once our toddler gets antsy we move it into the kitchen and I plate and heat the breakfast I prepared the night before for the boys, and make myself a Daily Harvest smoothie with some added collagen peptides protein. As soon as our nanny arrives I get dressed (usually while on a call of some sort). I try to get out the door quickly once I transition from mom to work mode to minimize separation anxiety for the kiddos. Goop Face Oil and my Foreo exfoliator are key parts of my routine, followed by my favorite Alima Pure and Kjer Weis cosmetics. I pop on some clothing and run out the door!

Our kids are pretty picky eaters. What do you feed them for breakfast and how do you encourage healthy eating habits?

My kids absolutely love our smoothies and overnight oats! They love the colors and flavors and have no idea they are eating veggies and things that are good for them.

Daily Harvest

How do you avoid the morning frenzy and remain calm and centered while getting out the door?

I do most of my planning on Sunday nights but also plan ahead each night I pack my bags, pick out my clothes and soak my oats for breakfast. 

Do you always have Daily Harvest for breakfast? What do you have on other days?

I’m a huge egg person, so when I have time, I make poached eggs on avocado toast with some make-ahead pickled shallots….and I drink kombucha. 

Daily Harvest

Do you take any supplements or vitamins?

Omega 3s, Vitamin D, pre and probiotics, and Thorne prenatals to support nursing.

What’s the biggest breakfast mistake people make?

Not eating it, or just eating sugar without the other nutrients to keep you sustained until lunch.

What the most important thing for a healthy power breakfast to contain?

A mix of fiber, protein, fat and carbohydrates.

Have you ever tried any fad diets? If so what happened?

I tried the F Factor diet between kids. It definitely helped me trim the extra pounds. I’m not a big dieter in general. I believe in whole real foods, which is why I liked F Factor, because it was more additive than restrictive.

3 pearls of wisdom

1.

Use your village!

2.

If you want your kids to love fruits and veggies, start them early and get creative with it so they learn to appreciate them.

3.

You can play all you want, but expect the unexpected.

xx Rachel Drori

Photos courtesy of Daily Harvest 

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