Royale: After planning my wedding and then my son’s first and second birthdays, I got the bug to do more. That, and my mom’s friends constantly bugged me to throw their kids’ parties. Rachel opened her storefront last November, and I was there day two. It was love at first sight.
Rachel: Royale walked in the door and I immediately knew that she was my type. We both had come from an entertainment industry background and we were used to deadlines and high expectations. Nothing ever phases us. We carry that over into our installations and shoots and always get the job done no matter the constraints or unexpected turns.
Royale: Rachel has served as this person. She’s been at this longer, and has really grown her business to such an impressive place – all while mothering two children.
Rachel: Well, I am still flattered regarding the above! Thanks, Royale! My early inspiration came from a deep passion for the products and long winters in Montréal. I used to spend hours in big-box party supply stores analyzing what people purchased, and it always blew my mind how people would stand in front of one section and just grab all coordinating tableware. I wanted so badly for people to mix it up. Watching those customers was really the catalyst to developing my business and became my inspiration.
Royale: Motherhood has been both the inspiration and impetus for my career and, at the same time, its biggest impediment. The juggle is real, and at the end of the day, family comes first!
Rachel: My kids are a little older, so having them have time at school in the mornings put my business into hyper-drive. I still get my best work done late at night though. My kids also don’t hold back – they’re the first to tell me if something is lame or if it is really rad.
We once had to sign NDAs and had a security detail watch us assemble a giant balloon installation. So much pressure not to blow it!
Mama must-haves: Flowers, photo booth, plenty of sips, a fully charged phone and no kids!
For kids: Cake, cookies, candy…are you sensing a theme? Entertainment and fun favors.
Floor to ceiling balloons, flowers for days and an open bar. Good lighting required. Treats imported from Australia.
Tropical vibes are here to stay. We are seeing a lot of birds like toucans and parrots in fashion and believe that is where the trend is headed. Swans are another bird that’s the word.
Royale: I loved a good theme party early on – with parties at roller rinks, 50’s diners and amusement parks.
Rachel: All of my birthday parties were at Chuck E. Cheese’s, and the only decor elements I had to play with were streamers.
Take advantage of nap/bedtime. We do our best pinning, Instagramming and inspo-searching in bed, when everyone else is asleep.
The passion has to run deep. Just say yes. Don’t stop, get it, get it.
Rachel: Alli Webb covers all of the above.
Stick to a schedule.
Shower your kids with millions of kisses for as long as they'll let you.