When I first started launching companies, we wanted all the bells and whistles. We wanted each business to be the shiniest, fanciest, most comprehensive brand alive. Back then, we’d spend hours (read months) on brand strategy and developing every service we could think of. And it was well worth the work and wait. But not anymore.
Don’t get me wrong, in-depth launches are not a thing of the past, they’re just a thing of the past for online entrepreneurs who want to become known faster. Why? Because with so much noise to cut through online, less is now more. And to do this, you need a clear message, a niche market, and a simple offer that’s easy to understand.
This is definitely the hardest part of launching a company. You have so many things you can speak to and so many problems your company can solve. You truly want to help everyone, but becoming noticed online requires a clear, simple, transformation message.
Start by describing where you take your clients from and what their end result will look like. This is called a transformation message and it’s the easiest way to cut through the noise. Your message can describe a physical transformation, an emotional result or a combination of both. Regardless, by simply stating the end result, you’ll remove the guesswork and cut to the front faster.
Start by describing where you take your clients from and what their end result will look like.
When I say “build your tribe”, you might get excited about your future followers; people you can lead, inspire and influence. But then when I say “niche hard”, you’re apt to run for the hills!
Fear of becoming trapped in one small market, or becoming known for something you can’t outgrow is a common concern. But here’s the truth: by connecting to a niche market you will become known faster, have an easier time sharing your message, and grow your list of ideal customers. Niching enables you to connect and grow relationships with a smaller tribe. And when you do this successfully, that niche tribe becomes the evangelists for growing your bigger brand. You don’t have to be the best in the world at what you do, you just have to be the best in their world. Everyone is famous to a few people. Find your people and grow from there.
…by connecting to a niche market you will become known faster, have an easier time sharing your message, and grow your list of ideal customers.
Let’s face it, simplifying your services is really hard. Have you heard the phrase “it takes a genius to make something simple”? Well, it’s totally true. Having easy to understand services is the way to sell faster.
People who need you – need you. They’re looking for you to tell them the solution, coach them to success or provide the service that saves the day. They don’t want to [and won’t] read a novel of options, or a menu of what if’s. By having a clear signature offer, welcome service or popular package, you’re stating your expertise by guiding them to buy with confidence. You know what they need, so make it easy for them to see it too. They can always upgrade if they need more support.
By having a clear signature offer, welcome service or popular package, you’re stating your expertise by guiding them to buy with confidence.
To recap, here are the 3 things to remember:
Launching your business is like having a baby. We can buy all the things and plan all the extras, but none of those make us “mom”. In the end, a few diapers, a way to feed our baby, and a bit of self-confidence are all we really needed. After the dust settles post launch, adding more and becoming fancier is always an option. By doing small things great to start, you’ll launch faster and become known so that you can grow into the full brand you envision.
Be awesome sister! I can’t wait to see what you launch.
As a special bonus, I’ve created the 8 Step Launch Checklist to help you stay organized. Grab it here and follow the simple steps to check off, stay focused, and simplify your launch.
To read more business advice from April, click here.
April Beach is host of the iTunes top rated “SweetLife Entrepreneur Podcast” and business development consultant for adventurous female entrepreneurs who are determined to defy the status quo, control their life, and build a socially conscious company while raising awesome kids. April has been featured by TODAY, MSNBC, Patagonia, 5280 Magazine and other media for her role in maverick life-first business design.