Creator of Could I Have That?, Samantha Wennerstrom, has one of the most beautiful blogs we’ve ever seen. Between her minimal-cool mixed with California-beachy wardrobe and the beautiful magazine-worthy photographs, her blog is sure to give any fashion-lover some clothing envy. Read below as Samantha gives us some insight on how she does it all.
You started Could I Have That? in 2009 and then grew your brand organically, can you talk about some of the methods you used to foster that growth?
At first it was a very organic growth for me. I was committed to creating regular content five days a week and promoted it each day on all of my social avenues. Pinterest and Instagram were fresh out of the gates at the time and both became great ways to expose my brand to new readers and generate new traffic. Now I pay close attention to analytics for my website and social channels and strategize a bit more as to when and what I am posting.
How has your social presence evolved since 2009?
Everything in general has become more curated and visually impactful. I now treat my Instagram feed as if it were my blog (visually) and plan each post so that it works together like a quilt.
What are your top three must-dos for social media when building and maintaining a brand?
Plan ahead; it makes a huge difference to have images waiting in the wings that you know are on-brand. Be thoughtful of your brand with what you post, if it doesn’t match your aesthetic don’t post it. Be personable, if you’re excited about it most likely you’re audience will be too.
We heard you’re really into podcasts. Can you tell us your 4 favorite not-to-miss ones?
Here’s The Thing with Alec Baldwin, Pardon My French with Garance Dore, The Way I Heard It with Mike Rowe and Girlboss.
What are a few things that every business owner should know/do on social media?
Zero in on what your business/brand represents, in other words, find your voice and tell the story within those lines. Everything should fit into your big picture.
Your Instagram is very aesthetic. What does the behind the scenes of those images look like?
Taking more than just one photo, a bit of editing and a few eye rolls from my husband now and then. He still loves me, don’t worry!
You’re launching Could I Have That? Mini this summer, how has getting ready for launch of this new project been different from your launch of Could I Have That? in 2009?
Way different! Since I started Could I Have That? as a creative outlet it wasn’t much of a launch. I’ve spent a lot of time and energy promoting Could I Have That? Mini and working with brands to help spread the word as well. It’s been a labor of love! And clearly lots of fun when it involves such a cute subject!
Can we expect a social presence from the Mini magazine? How will that be different?
Yes possibly! We will see!
Do you have any tips for women who want to start a digital magazine and get into the social media space?
Start with a clear vision. Also, it never hurts to write out a business plan and goal. Start following others that you admire and take note of certain practices you like and don’t like. For digital magazines, I always start with an editorial line up and deadlines. It’s such a big chunk of work that it’s nice to break it up and have a road map while in the process.
Any other ventures up your sleeve? What’re you looking forward to most over the next year?
A summer travel series in California! I’m so excited to be covering all the different elements (beach, wine country, desert, mountains and city) of one of my favorite places in the world. Everything from what I’m packing and destination guides, to travel tips and family notes.
You’ve worked with a lot of brands. Can you tell us what campaigns have been the most successful and why?
It’s all about deciding if it’s a natural fit and having creative control. Typically, campaigns that are spread out over a series of months and when they fit the aesthetic of my brand are the ones that do the best. I’ve learned to say no if it doesn’t feel like a good fit, which is hard to do at first but ends up being the greatest strategy in the long run.
Do you have a newsletter? If so, what do you do to make it successful?
Yes, and currently fine tuning it! I’ve tried to (mentally) put myself on the other side and think about what my readers want to see or get directly in their inbox. The last thing I want to do is bombard them with too much.
Do you have any tips and tricks to make a giveaway successful? Any rules you follow?
I rarely do giveaways but when I do, I try to make sure it’s something that I have a personal connection to, something that I would be really excited about possibly winning. Then I try to build the excitement with some social mentions ahead of time.