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Tanesha Awasthi wanted to be a fashion designer, stylist, dermatologist, psychiatrist, or journalist as a little girl but found a job in tech. Fast forward to her husband encouraging her to start her blog Girl With Curves and she’s all these things and more.

Interview with Tanesha Awasthi of Girl with Curves

 

Tell us your story.. What’s your background and how did you get started blogging?

I’ve always been passionate about writing, skin care and psychology, but my first love is fashion and styling. I dreamt of attending fashion school in NY or LA since I was 12, but couldn’t bare to be away from my family, (I’m the oldest of 6 and we’re all very close), so I opted to go the traditional route and got a degree in English from UC Berkeley. I’m also the first in my family to attend college, so getting a degree from a traditional college was really important to my parents.

In high school I landed an internship for Johnson & Johnson as the youngest employee in the corporation and floated my way through technology positions, building a career in tech I was great at, but wasn’t fulfilling my inner need to be creative. After venting to my husband almost daily about not going after my dream to be a stylist and designer, he suggested I start a blog as a creative outlet. At the time, I had no idea there were people sharing their personal style online!

 

What do you think has made your site so successful?

I think consistency and connecting with your audience on a personal level is key to building any type of brand. When I started the blog in 2011, I didn’t have any plans to turn it into a business or a career, I was simply having fun being creative, but when I started receiving emails from women saying they could relate to having a curvy shape like mine and they were inspired seeing a woman who was larger than a size 6 have fun with fashion, I decided to take it a step further and offer style tips and beauty tutorials. I think that really set me apart from other bloggers at the time.

 

I think consistency and connecting with your audience on a personal level is key to building any type of brand.

 

I’ve noticed you like to do things your own way in fashion and break a lot of the “rules,” like not wearing horizontal stripes if you’re bigger than a size 2. Are there any rules you do follow in fashion?

I’m all about wearing what you love with confidence, so no, there aren’t any rules I follow, but as I get older and my style gravitates towards a more sophisticated esthetic, I do find myself thinking more about what’s flattering to my figure.

Interview with Tanesha Awasthi Girl with Curves

 

What are 3 essential items every girl with curves needs to have in her closet?

I think every woman, regardless of shape or size, needs the exact same closet staples: a great pair of dark wash jeans, a tailored blazer and classic pointy toe pump. When you keep the base of your wardrobe classic with timeless wardrobe staples, you can easily mix in trendier, seasonal pieces according to your personal style.

 

How would you describe your personal style?

Modern, sophisticated, classic and ladylike, with a touch of edginess on occasion.

What’s your goal with girlwithcurves.com?

I’ve recently re-branded to TaneshaAwasthi from Girl with Curves, because I felt Girl With Curves was much too limiting for what my brand stands for today. The content I cover and the brand as a whole has expanded and grown to include so much more than just my personal style and tips relating to being plus size. I share beauty, as well as many aspects of my lifestyle, including motherhood, travel and recipes coming very soon- I’m so much more than a curvy body, so the change just makes sense!

 

Who are your style icons?

Audrey Hepburn, Olivia Palermo, Diane von Furstenburg. I adore women who carry themselves with confidence and have major sex appeal without showing a lot of skin, while having their own unique style.

 

 

Who are the women you are most inspired by?

 I’m most inspired by women who are confident in their own skin and with who they are in general. So many of us grow up wanting to be like someone else and when you reach a certain age, you realize that being yourself is okay and it’s an amazing feeling to wake up everyday completely comfortable and proud of who you are. My Grandma inspires me greatly- she’s 84, in great health and never leaves the house without lipstick and accessories. She speaks her mind and isn’t concerned with what others think, although she does it with grace and elegance.

 

I think all women struggle with self-confidence at times no matter what their size. Do you have any ritual or something you do/wear to help you feel confidant before a big meeting or event?

I was painfully shy growing up and still get anxious before a big event or important milestone, but being a public figure sort of forces you out of your shell and has made me into a much more confident person in general. However, I enjoy relaxing and just taking time for myself before a major function or meeting. I’m super organized, so I’m typically packed a day ahead and my boys (Narayan age 2 and Kingston, English bulldog age 4) are settled in with my parents a day ahead of time, so hubby (who’s my business partner and photographer) and I can relax and rejuvenate.

Interview with Tanesha Awasthi Girl with Curves on heymama

 

You work with fashion brands both in the plus size market and the straight market- what have been some of your favorite brands to work with and what did you like about the experience?

My favorite brands to work with are those that stand for the same message I aim to share with the world about beauty beyond size and self-confidence, like Dove. In terms of fashion, I really love and appreciate brands that carry a range of sizes vs. straight or plus, because they truly understand a woman’s need to have amazing options, regardless of size. Being able to collaborate with companies I respect and admire, like Old Navy, is really exciting.

 

Going to Fashion Week as one of Tumblr’s top 20 bloggers just 5 months into my blog and meeting Oscar de la Renta, being on a Billboard in Times Square for Forever21, and my very first magazine feature which made me the first plus size influencer in the world to appear in a major publication.

 

Do you have any tricks for looking great in front of the camera?

There are so many! I’m planning an article on how to look better in pictures with posing tricks, but the easiest one to explain without an image to demonstrate, is crossing one leg over the other vs. standing with your legs apart. This also creates a nice hourglass shape.

What are some of your pinch me moments?

Going to Fashion Week as one of Tumblr’s top 20 bloggers just 5 months into my blog and meeting Oscar de la Renta, being on a Billboard in Times Square for Forever21, and my very first magazine feature which made me the first plus size influencer in the world to appear in a major publication.

 

Tanesha Awasthi

What is the best career advice you’ve ever received?

 Trust your instincts.

What advice would you give to someone looking to get into the fashion blogging game now?

Start a blog because you’re passionate about your interest or talent, not for the fame or fortune, because it’s a ton of work, time and sacrifice!

At what point in your career did you feel like you were a success? (What does success mean to you?)

 When I realized my work was helping women, that’s when I felt truly fulfilled in knowing I was doing something that made a difference. It’s nice to make a living out of sharing my insight on fashion, beauty and lifestyle with the world, but knowing that I’m helping and inspiring others is what makes me feel successful.

 

It’s nice to make a living out of sharing my insight on fashion, beauty and lifestyle with the world, but knowing that I’m helping and inspiring others is what makes me feel successful.

 

What did you want to be when you grew up, as a little girl?

A fashion designer or stylist, dermatologist, psychiatrist and journalist, which is funny, because in a way I get to do all of those things as a fashion, beauty and lifestyle blogger!

What’s your favorite can’t live without piece of clothing?

A great pair of jeans.

You skin is glowing what’s your beauty secret?

 Thank you! I’m really passionate about skin care and I’m a licensed Esthetician. I got my license in Esthetics after realizing becoming a dermatologist would be too much math & science, so a license in skin care was the next best thing. I never go a moment without SPF, or to bed without removing my makeup, and I have a strict skincare routine.

What are your five favorite fashion-shopping sites?

Nordstrom, Asos, Nine West, Eloquii, Sam Edelman.

 

You can see more of Tanesha on her website here, Instagram here, and her heymama profile here.

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