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Stacy Igel’s Boy Meets Girl has been around for a long time (yet managed to stay cool with the young Hollywood set) while selling at mainstream Nordstrom and simultaneously  launching in the impossibly cool Collette Paris. Stacy is one of those women always doing a million things; from her personal blog, to the brand blog, to numerous collaborations and passion projects. Stacy squeezed in this photoshoot with her son at the crack of dawn right before shooting five women who had survived breast cancer, showing us what really happens when a busy mama entrepreneur take her son to work.

 

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How did you get your start in fashion?

I wanted to be a designer for as long for as I can remember. Both of my parents were entrepreneurs with their own businesses and I inherited that “go get ‘em spirit” from them. As a child, I remember dressing my Pre-K classmates and staging fashion shows from the school cafeteria. During and following college, I was still sewing and designing for my friends. From that point forward, I started taking orders from friends of friends. I sewed, promoted, sold and shipped the line from my bed essentially.

 

How would you describe Boy Meets Girl?

Boy Meets Girl® is a contemporary brand for our girl… she’s fun and fearless, wild yet modest, strong but soft. She loves with her entire soul, and lives her life with wonder, courage, and enthusiasm. Always on the go, her style must be easy and effortless, functional and stunning. She doesn’t always have time for a morning bedroom fashion show, but she always has time for style. The aesthetic of the brand is inspired by the vibrant New York art and music scenes.

 

You’ve been ahead of the trends in social media on so many fronts.. How did you get the idea to promote through your personal FB page before anyone was doing it?

Our personal facebook was where my friends and family were all connecting with one another, so it felt natural to tell my “facebook friends” that I was doing an event at Bergdorf’s when I launched or when I wanted to showcase store photos and press. I knew the future would involve something greater than traditional advertising, so I started looking into online forums and ways to promote, the non-traditional way.

 

This season lots of designers are really selling right off the runway. You were doing that seasons ago.. can you tell us about it and how the idea has evolved for  you?

I saw that things were changing in the industry — fast fashion swooped into America and designers like myself needed to make changes to keep up. I created the first buy off the runway concept in partnership with Lockerz.com (now under new ownership) and live-streamed my show in 2011; we also had live photos shot by my friend and photographer Sophie Elgort  posted to Tumblr before anyone did this.

 

You have so many celebs wearing your line… like KENDALL JENNER?! What happened when she started wearing the collection?

Celebrities who wear Boy Meets Girl are truly amazing.  When Kendall was seen wearing the city leggings, the post on tumblr went viral and we ended up selling out.  The best part was that it came organically.  But of course, not all celebrities convert into sales.

 

What happened when she came to your fashion show last season?

It was amazing to have my show in such an intimate space, and I was so honored that Kendall came to support Justine Skye’s first NYFW performance.  The entire experience was a fashion dream that went viral.

 

We heard that it was an amazing party… can you tell us more about it?

I think that the event can be best summed up by this video 🙂 https://www.youtube.com/watch?v=_R2_NcP_ZxM

It features exclusive video coverage from our SS16 New York Fashion Week event on September 12, 2015. Previously having featured performances from the likes of superstars including Natasha Bedingfield, Wyclef Jean, Austin Mahone and more, for this event, I shook things up by featuring performances by R&B rising star, Justine Skye, Randy Jackson’s International music artist Wil, and non-profit Subway Talents, Extreme Kingz.

For this season, I wanted to celebrate the heartbeat of NYC by bringing the underground above ground. The new Boy Meets Girl® collection is rooted from the connections and collaborations that we experience in everyday life – rubbing shoulders on the subway or at concerts, or asking for directions while navigating through NYC.

Location was in a VIP lounge in the heart of NYC

Photography showcased during the event was taken by Sophie Elgort (Photos shot of Musician Alice Chater and Dancers Extreme Kingz in the Subway and Hair and Makeup by Valerie Star from Caravan Stylist Studio) and DJ Hesta Prynn

 

Who are a few of the other celebs who sport the line? What’s your strategy for getting celebs to wear the line?

There really is no direct strategy; it has evolved from organic relationships. The women who wear my line are unique in their own right. Whether it’s Chloe Lukasiak from Lifetime’s Dance Moms, Jeannie Mai from FOX’s The Real, to comedian Mindy Kaling, the Boy Meets Girl brand is limitless.

 

What kind of impact has social media had on your business?

I am a big advocate of social media. For me, it’s a wonderful way to connect with my customers directly. Through various outlets, including my website (http://www.boymeetsgirlusa.com/), blog (http://www.stacyigel.com/), Facebook (https://www.facebook.com/BoyMeetsGirlClothing and https://www.facebook.com/StacyIgelFan), Twitter  (https://twitter.com/BoyMeetsGirlusa and https://twitter.com/StacyIgel), Instagram (http://instagram.com/boymeetsgirlusa and http://instagram.com/stacyigel), YouTube (https://www.youtube.com/user/BoyMeetsGirlUSA), Pinterest (http://www.pinterest.com/boymeetsgirlusa/ and http://www.pinterest.com/stacyigel), Tumblr (http://boymeetsgirlusa.tumblr.com/), Polyvore (http://boymeetsgirlusa.polyvore.com/), I am able to communicate with not only my fans and customers, but also with various people in the industry.

 

Additionally, I think it’s great that I can discuss fashion and my brand with people who care about these things as much as I do. And I take my audience’s feedback very seriously. Social media is like conducting a 24/7/365 focus group. Interacting with my fans is one of the most important things to me and for my brand – I’ve been building honest, mutually-beneficial relationships in fashion for years now; it has to be organic.

 

Social media is like conducting a 24/7/365 focus group.

 

You are in Collette this season and Nordstrom. It’s rare that a brand can bridge such a large cross section in the market. How are you able to do that? Stay cool yet be a approachable?

I believe that my most recent NYFW show really showcased who and what the brand is. The brand is about collaborations and partnerships, which we have been doing since inception.

I believe that partnerships are key to my success, but they must be honest and real. I like to crush the box rather than think outside the box.  By leveraging effective strategies from other verticals it allows BMG to stand out amongst the competition.  For this reason, Colette came calling.

 

The brand is about collaborations and partnerships, which we have been doing since inception; I believe that partnerships are key to my success, but they must be honest and real.

 

What do you see as the next social platform you’re going to utilize?

Snapchat! I’m @stacyigel @boymeetsgirlnyc. I tend to test things on my personal fan pages before I have the brand dive into it. Right now, I am on it but much more via @stacyigel.

 

What do you love about what you do?

It sounds cliché, but every day I learn something new.  I am fortunate to be a female entrepreneur, where I hold many roles.  From drawing up designs to building partnerships, even the not so fun parts (like reviewing P&L documents and everything in between) are the reasons why I love what I do).  

 

You have so many creative friends. How do you see surrounding yourself with a community like this has supported your career?

My inspiration comes from the “doers” that I surround myself with.  From my best friend, who is an actor, to my working husband, who is an amazing father. Last, but not least, my friends and family who have my back through both adversity, along with my success.

 

You started blogging in 2008 when we were all using Blackberrys. (ha ha) How has that evolved? and what do you love most about it ?

I started blogging on December 12, 2008, as my personal journal to share with everyone my crazy life and the Behind the Seams™ of building my brand, Boy Meets Girl® (first using my blackberry, then my droid, now my iPhone5s and as of February 2014 dabbling with my new gorgeous Canon EOS Rebel T3i).

Over the past 8 years it has evolved into more than just journal entries. It now incorporates all facets of my life! From what I wore at events, Q and A’s with my friends (from fashionistas to musicians), Entrepreneurship 101, My Tips (from Nails to DIY to fittings and more), my Midnight Inspirations (the things that inspire me all the time aka, Kate Moss & Johnny Depp, products I adore and most recently my son Dylan Reid aka Dj Dylan Reid who was born on October 4th, 2014), My Features on Olivia Palermo, and the list goes on and on.

I love blogging because it is my creative world, where I can do what I want when I want (with no deadlines). I call the shots. I can decide if I want to do a sponsored post or just share stories.

I love educating my readers on tips and entrepreneurship. I love sharing my love of fashion from all angles. I do wish I had more time to dedicate to it but this year it is quality over quantity for the blog.

 

You’re brand has been around for a long time. You made the bags for my wedding which I can’t believe was 8 years ago… yet it’s super popular the young Hollywood crowd. How do you keep fresh and cool with the a new a audience?

Simple, by making what’s old not only new, but also relevant to an ever-changing audience.  

 

What would be your ultimate collaboration?

Putting the Chanel logo inside the BMG logo similar to my collaboration for BCA done for UO.  Someone get Karl on the phone.

 

If you could have one wish what would it be?

For life not to go by so fast…

Photo credit: Spencer Kohn

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